IPTV

A latest survey has brought to the front the fact that there is a reduction in TV viewing hours amongst the English because of growth in online videos.

 

The ICM poll conducted for the BBC on 2070 people revealed that 43 percent of the surveyed Britons who watched videos from the Internet or on a mobile device at least once a week did so at the expense of their TV viewing.

 

Seventy five percent of the viewers reported increased online or mobile viewing over last year.

 

However, online viewing has still a long way to go as only 9 percent of those surveyed reported going online regularly for viewing purposes.  Moreover, almost two-thirds of the subjects said that they didn’t watch online and weren’t planning to do so at least for another year. 

 

The young seem to be far more inclined towards the new trend of online and mobile viewing; almost 28 percent of those aged between 16 and 24 claimed that they hit the net more than once a week. On the contrary, grown ups aren’t way into online viewing as only 4 percent of those aged 45 and above had similar frequency.

 

The advent of sites like YouTube has contributed to the increased frenzy over video viewing and sharing.

 

As opposed to the U.S. where most of the hit TV shows find a way to the Internet via TV network websites and online stores like Apple’s iTunes, the U.K. is still at the threshold of a potential online viewing escalation.

 

But it’s only a matter of months when networks like BBC, ITV and Channel 4 will offer their hit shows on their websites.