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Transforming Contact Centers Into Profit Centers

IP Telephony


IP Telephony Featured Article

 

February 01, 2007

Transforming Contact Centers Into Profit Centers

By TMCnet Special Guest
Doug Michaelides, Vice President of Global Marketing, Mitel,

Mitel
 

Customers and prospects are vital to any business. Contact centers, as a first point of customer contact play an important part in building and solidifying your customer base. This is why every customer call should always be handled quickly and accurately, which in the trade is known as first contact resolution.

 
First contact resolution means linking callers in the shortest time possible to the right people, processes and technology that can fulfill their requests. The payoff? Not only can first contact resolution differentiate you as a market leader, it can also result in increased revenue and customer loyalty.
 
In response, contact centers are adopting IP technologies. With it, contact centers are enhancing customer service, improving sales performance, and streamlining branch office operations like never before.
 
An IP-enabled contact center offers many distinct advantages. They include Automatic Call Distribution (ACD). Designed for quick call resolution, IP-powered ACD quickly routes calls to the most appropriate employees regardless of where they’re located. This “agents anywhere” model means agents can move from phone to phone, including home-based agents or geographically dispersed agents. The network itself is also highly resilient to disruptions, enabling agents to continue processing calls in the event of a system or network outage that occurs anywhere in the network.
 
Presence and Accessibility
 
Exceptional customer service and cross- or up-selling opportunities increase dramatically when agents have the right tools and information at their disposal. Customers are looking for immediate resolution and want to avoid voice mail messages and callbacks. With an IP solution in place, agents can pinpoint the whereabouts and accessibility of fellow team members. Customers can then conference with remote and in-house agents and subject matter experts, resulting in more effective communication between an organization and its customers.
 
ACD is also enhanced with the ability to recognize high profile customers so they can be routed immediately to the appropriate subject matter expert.
 
Visual Queue
 
Multiple standalone software tools also exist that can be used independently or as part of a full “solutions suite” to improve agent performance and call resolution. For instance, Mitel (News - Alert) Visual Queue provides an interactive visual queue monitor that lets agents identify callers waiting in queue and view their answer priority and wait times. With software like Visual Queue, calls are selected, answered and forwarded quickly to the most appropriate person.
 
Streamlining Contact Center Management
 
Contact center software tools and suites also benefit those who manage contact center agents. Managers can access specific tools that allow them to better and more easily centrally manage, monitor and measure service levels across multiple sites throughout the organization.
 
Visual Architect
 
A picture says a thousand words—especially in a contact center configuration. IP-based contact center applications reduce the cost and complexity of multiple contact center networks. By providing supervisors with a single desktop view of the ACD configuration across the organization, telephone systems can easily be modified and changed from a single administrator’s desktop, regardless how geographically dispersed the contact center network extends.
 
Flexible Reporting
 
Flexible reporting tools allow managers to generate reports that enhance operations and quickly determine contact center performance; and the performance of the agents who are manning them. Custom reports dramatically transform business processes by displaying information the way managers want to see it, reducing information-overload and eliminating meaningless statistics.
 
Workforce Management
 
Using a Work Force Management (WFM) package, managers can also accurately forecast future agent resource requirements, and provide feedback such as how many agents are needed to work throughout the day.
 
More and more, contact centers are the means by which customers make contact with an organization whether it’s by phone, email or web. Improving customer service by upgrading to an IP-enhanced virtual contact center enables first contact resolution and can dramatically increase customer loyalty. That, plus instituting productivity-enhancing IP management software tools, can lead to dramatically improved revenue growth, transitioning what was previously a cost center into a profit center.
 
Doug Michaelides is Vice President of Global Marketing at Mitel. Mitel is a leading global provider of business communications solutions and services. For more information, please visit www.mitel.com.





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