As organizations implement remote and collaborative work along with bring your own technology initiatives, a comprehensive solution is needed to bring everything together. Unified communications (UC) makes that possible, but without the right integration approach it may not cover every device and solution. A new strategy by Fonality (News - Alert), provider of unified phone systems and applications, is going to expand unified communications offerings with a unique approach to integration.

Fonality provides solutions that simplify the deployment of voice connectivity to more than 30,000 businesses in 99 countries around the world. This new approach will include the company’s best offerings along with its Heads Up Display (HUD) software and unifying all of these solutions into a business application with UC experiences.

The HUD system is a platform with tools businesses can access to connect with everyone within an organization, customers and suppliers by simplifying the best way to initiate, receive, and respond to business communications. It has been designed for todays’ collaborative environment so employees can work smarter. It is offered as Software as a Service (SaaS (News - Alert)) with calling features, chat, presence, video and audio conferencing, voicemail transcription, and more.

The company outlined four methods to integrate these initiatives with business applications.

Full Integrations – Based on customer demand for market opportunities the company will develop software that can fully integrate with top-tier cloud services.

Product Partnerships – If it is not necessary to build a platform from the ground up for a company, Fonality will choose best in class solutions from world class vendors.

Outside In – The company’s Web Launcher and Click-to-Dial software interface services simplify access so other solution providers can give shared customers instant access to their Fonality system.

Web Launcher – Is a patented solution that lets users quickly add search parameters in their HUD Web Launcher form the interface to access the power of search engines and other web-based services.

"Fonality believes in truly unified communications. Users should be able to get to the business communications tools they need through a 'single pane of glass,'" says Jeff Valentine, Fonality's chief marketing officer. "Both our homegrown features and our integrations enable customers to enjoy a consistent experience through Heads Up Display – or to easily extend that experience into other applications where they work."