TMCnews Featured Article

With a new year upon us, we are starting to see which technologies did well and which ones didn’t, what trends were set and what can be expected as we say goodbye to 2014. While cloud communications weren’t exactly a new thing in 2014, in 2015 its shaping up to be a big deal, so much, that experts are predicting cloud communications will take over traditional telecom.

Cloud communications isn’t just fancy tech-term used in the industry. Cloud communications is a real thing, which has helped a lot of organizations when it comes to using data and keeping costs down. With the cloud being a highly secure, location-independent solution, it offers options that far outweigh traditional IT services, and thus it makes for an attractive option for computing and communications needs.

The International Data Corporation's (IDC (News - Alert)) recent report "Worldwide Cloud Communications Platforms 2014–2018 Forecast: The Resurgence of Voice and SMS” says that there are key drivers to cloud communications adoption, including price and flexibility, easy integration, and rapid time-to-market.

Cloud-based IP telephony specifically affords businesses added growth flexibility, with solutions for every sized business.  It also provides businesses with access to a slew of powerful communication applications. What hosted means is ditching the up-front costs that are associated with a premises-based system. There are no operating, maintenance or upgrade costs to worry about. 

Moving towards a cloud-based system can provide a number of important competitive advantages for your firm, like easily connecting remote offices together. Callers can remember one number but be directed to employees around the world without any extra effort. These benefits are just the tip of the iceberg.

The folks over at CloudSense conducted their own survey and found that, out of the respondents of senior telecom employees, 79 percent say they are dissatisfied in some way with their current IT systems. This legacy infrastructure is obviously holding them back from effectively selling new products as the majority (82 percent) say they cannot easily bundle across all products and services – a major disadvantage in such a competitive and fast-moving marketplace.

The bottom line is that telecommunications companies need to focus their 2015 investments on building the foundations for a digital future, and that future includes cloud communications.