Really Simple Systems’ Web-based CRM has won the SME Simple CRM & Customer Management award at the Software Satisfaction Awards 2010.

This award marks a return to winning ways for Really Simple Systems Web-based CRM, which also won the award in 2008.

The Software Satisfaction Awards, run by Sift Media, are based on the views of buyers and end-users and for 2010, the winners were decided through a combination of a user survey and an industry expert judging panel.

"Really Simple Systems won the SSA awards for a really simple reason -- they produce a very good hard core traditional CRM product that their customers can actually use, actually like and can afford. Hard to beat that, isn't it?" said Paul Greenberg, president of The 56 Group, author of CRM at the speed of Light and lead judge for the CRM categories, in a statement.

Officials with Really Simple Systems said that the SME CRM & Customer Management category was extremely competitive this year with strong entries from a number of providers including Filemaker, InTouch, Relate Software and Salesforce.com (News - Alert).

But it was Really Simple Systems who picked up the award for the second time in three years.

"We are delighted to have won this award. Cloud computing offers SMEs a radical new way to buy sophisticated applications at a low cost,” said John Paterson, CEO of Really Simple Systems.

Paterson said that the company’s product has been designed from the ground up to be easy and fast to use, both for everyday users and for managers and it is great to see that the customers are reaping the benefits of web based CRM.

"I'd like to thank all our customers who voted for us and the support team who put a huge amount of effort into making sure our customers get the best Cloud CRM service in the world, bar none,” said Paterson.

He said that the company will continue to develop simple CRM offering and looks forward to defending the title in 2011.