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January 22, 2008

HD Video Conferencing Provider LifeSize to Promote Green Technologies and Policies

By Stefania Viscusi, Assignment Desk Editor

In a bid to improve their company's environmental efficiency, LifeSize (News - Alert), a provider of HD video conferencing solutions, has announced a new PlanetWise Program aimed at promoting green technologies and polices.
The company has also announced that as a part of their improved environmental leadership that they will offer support to Environmental NGO, The Climate Group.
The LifeSize PlanetWise initiative will help to reduce pollution as well as "provide pro-bono support to leading environmental non-governmental organizations."
According to a news release, LifeSize conducted a thorough environmental audit of company operations to measure the company’s carbon footprint and identify opportunities for environmental improvement. Their findings along with other educational materials and information about the benefits of video communications for carbon footprint reduction will be shared through the PlanetWise program.
“LifeSize is dedicated to being an environmentally friendly company, and our commitment starts with our own operations,” said Craig Malloy, LifeSize CEO in a statement to the press. “With our audit complete, we can implement practices to help minimize, monitor and continually improve our environmental performance as we grow to be the market leader in our industry.”
Commenting on the power of HD Video communications to change the way we work and live, Malloy also said, “Video communication has a tremendous potential to reduce carbon dioxide emissions. Each trip avoided by using video has a direct, measurable reduction in an organization’s carbon footprint. By reducing the need to travel, LifeSize can have a profound and positive impact on the environment.”
“Real environmental change can only happen when many people change their behavior. Our greatest contribution to the environment is to create a communication experience so lifelike that it is preferable to travel and affordable enough for mainstream adoption. We will continue to push the price-performance envelope with products like our LifeSize Express that make high definition affordable for everyone, everywhere.”
LifeSize also announced that it will support The Climate Group, an independent, nonprofit organization that works internationally to advance business and government leadership on climate change.
As part of their support, LifeSize has donated HD video conferencing systems to support The Climate Group's global communication needs and has reduced their need for business travel.
“LifeSize is pleased to teaming up with The Climate Group and supports their efforts to help companies and governments improve environmental and economic performance through better business practices,” said Malloy. “Companies are beginning to realize that doing the right thing for the environment actually improves their bottom line and capacity to innovate, and they look to The Climate Group for leadership on delivering low carbon business solutions.”

 “Working with The Climate Group puts LifeSize in the company of forward-looking businesses who are looking to identify the best environmental technologies and ideas and put them into widespread practice."
Stefania Viscusi is an established writer and avid reader. To see more of her articles, please visit Stefania Viscusi’s columnist page.

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