The Facebook (News - Alert) phenomenon has grown into much more than a database platform that allows users to connect with friends. Companies from a wide range of industries are using it as a powerful marketing tool. The challenge is that not all companies understand how to leverage its power. Parature (News - Alert) is working to change that and has introduced the Parature for Facebook solution.

In an upcoming webinar, Facebook for Business: How to Engage and Support Your Customers Directly on Your Facebook Page, scheduled for Tuesday, August 24, 2010 2:00 PM EDT / 11:00 AM PDT, Parature demonstrates how a company can maximize the business to get the most out of being on Facebook.

The webinar presenter is Beverly Macy, CEO of Gravity Summit and Managing Partner of Y&M PARTNERS. Macy recently signed a book deal from McGraw Hill to publish “The Power of Real-Time Social Media Marketing” with co-author Teri Thompson.

Macy has extensive experience in sales and marketing, lectures at USC and the UCLA Business and Management Extension Program. She is also a published and accredited business author and regularly speaks professionally and lectures on social media and other strategic business initiatives.

Attendees to this webinar will learn how to add the Parature for Facebook customer support application directly to the Facebook page to optimize the total experience for the customer. They will also have the opportunity to learn the latest stats and changes on Facebook and discover the unexpected surprises that can occur on the Facebook page when customer support is delivered directly from that location.

Anyone who attends this webinar will discover the benefits of Social CRM; realize business results through connecting and engaging with fans on Facebook; learn how to offer customer support directly from the business page; and enjoy the measurable benefits of monitoring, listening and engaging with customers on the Facebook page.

Anyone seeking to gain a better understanding of Social CRM, what it means on Facebook and how Parature for Facebook can take customer service to a whole new level will gain great value from this webinar.

The floor will be open at the end of this seminar for a live Q&A, so be sure to have your questions ready. Register today!