The importance of social media is rising day by day. In such a situation it is imperative for the businesses to keep up with the various social avenues in order to remain fully competitive with their customer service software.

DMC Software Solutions, a premier Sage Business Partner and Overall Sage Circle of Excellence Winner 2009, in response, is hosting a new series of Social CRM Workshops.

The customer’s buying priorities, to a great extent have been changed due to the emerging importance of the Social Media. Therefore, to remain competitive in this “Digital Age” organisations need to change the way they engage with their customers and prospective customers, DMC Software, says.

Mike Ramsay, Managing Director of DMC Software said, “As a business owner I know customer service is vital to the success of a business and I believe that Social Media can be used to extend the customer service offered by an organisation and improve the customer experience. Social Media facilitates a two-way dialogue between a business and its customers allowing any potential issues to be addressed quickly and effectively.

“Social Media is something that most of us are familiar with in our personal lives but now that Social Media has entered the realms of the business world there are few businesses that truly embrace it. Our Social CRM Workshops in September have been designed to provide businesses with a better understanding of Social Media, demonstrating how Social CRM can be used to inform and improve marketing activity, and develop stronger customer relationships.”

Being a customer relationship management solution, Social CRM has the ability to leverage social media, such as ACT! by Sage, Sage CRM and SalesLogix.

The CRM database is populated by the Information from social media channels, informing the sales and marketing process. Relationships can be developed leading to long term customer loyalty, through an effective Social CRM strategy.

A series of Social CRM workshops, with the aim of demystifying Social Media and identifying how Social CRM can be used to complement existing customer strategy is being hosted by DMC Software Solutions.

In related news, DMC Software Solutions, a company that is experienced in providing Customer Relationship Management, Accounts and integrated business solutions for businesses of all sizes, including ACT! by Sage, and Microsoft (News - Alert) Dynamics CRM, will present a unique seminar. The Making Technology for Business Seminars will take place on 15th and 16th July 2010 in Peterborough and London, respectively.