Xactly (News - Alert) is definitely doing something exactly right as the on-demand sales compensation and sales performance management company has already added 80 new customers to its base since the beginning of 2011.

“We are focused on the incentive compensation space and we think it’s a huge issue with relatively low penetration in the market,” Chris Newton, vice president of marketing for Xactly told TMCnet. “People are still using old-fashioned spreadsheets, which can be time-consuming and error-riddled for compensation management. In addition, spreadsheets provide no real visibility into sales performance.”

Xactly, a company that was founded in 2005, offers a suite of solutions that help sales and finance executives design, implement, manage, audit and optimize sales commission management programs easily and affordably. The company’s sales compensation management offerings automate the process of aggregating data from disparate systems into a secure, hosted repository, and enable companies to leverage this business data.

Companies that turn to Xactly can enjoy improved operational performance, optimized sales effectiveness, proactively managed risk and compliance, and maximized profits. The company currently has about 400 customers that span across the many verticals including finical services, life sciences, and communications and media, among other spaces.

Recently, Xactly decided to extend its offerings to the SMB marketplace with Xactly Express, the industry’s first self-service sales compensation application designed to meet the unique needs of SMBs. Built natively on the Force.com, salesforce.com’s enterprise cloud computing platform, Xactly Express provides SMB customers powerful, easy-to-use technology for managing sales commissions, without the need for costly hardware or professional services investments, according to company officials.

“It was clear that while we were serving some of the larger organizations, we found out that SMB companies were experiencing the same difficulties and there were no solutions,” Newton said. “We had the luxury of understanding how to deliver things through the SaaS (News - Alert) model. We had a great partner and customer in salesforce.com and took a look at what we could do with their platform and built the Express offering.”

This summer, Xactly announced the 100th Xactly Express customer, Intermarkets – a leading independent advertisings ales management firm for website publishers. Other Xactly Express customers include DocuSign, Inc., Innotas, InsideView, Inc., iPipeline, PureSense Environmental, Inc., Rimini Street and YouSendIt, Inc.

In other news, the company recently unveiled Xactly Incent 7.1, which allows customers to streamline the compensation management process and use sales data to gain the strategic insight they need to improve sales effectiveness and deliver better business results.

So what can we expect from Xactly in the coming months?

“Our time to value, cost to serve, adoption rates and customer success rates are unmatched,” Newton said. “We are well-positioned to help businesses of all sizes solve their incentive compensation challenges both inside and outside of the sales function, in areas such as call center and customer service optimization.”