To gain increased levels of visibility into its customer base, EnerNOC, a provider of energy management applications for the smart grid, has deployed Salesforce CRM. Using Salesforce’s enterprise cloud computing platform, EnerNOC will harness Salesforce’s cloud technologies to improve its business processes and efficiency.

EnerNOC is a company focused on transforming how the world uses energy, and is using the whole Force.com platform from Salesforce across its entire organization to gain mobile access and real-time visibility into its customer service operations.

Using Salesforce’s cloud technologies, EnerNOC is hoping to gain maintain its competitive edge in the rapidly growing smart grid industry.

After evaluating everything that the Force.com platform had to offer, EnerNOC selected it based on its cloud computing model, which closely resembles that of EnerNOC’s energy management model. The Sales Cloud allows EnerNOC to simplify marketing campaign management and gain visibility into performance and financial return across multiple channels.

Peter Yao, manager of IT Applications, EnerNOC stated, "To maintain our industry-leading position, we need enterprise cloud computing technologies that support our business and liberate us from optimizing disk space, shrinking database files or upgrading software versions. Salesforce.com's (News - Alert) cloud solutions are giving us the scalability we need to grow as we continue to evolve the smart grid industry."

Having used the Force.com enterprise cloud computing platform since 2006, EnerNOC has broadened its use of the technology across the company. The platform is comparatively much faster and less expensive than other traditional platforms and allows for EnerNOC to adapt to business changes quickly by building custom applications in hours or days.

EnerNOC has also rolled out mobile access to the Sales Cloud via Blackberry devices to let employees view and edit contact information, leads, or other information in real time.

Juliana Kenny graduated from the University of Connecticut with a double degree in English and French. After managing a small company for two years, she joined TMC (News - Alert) as a Web Editor for TMCnet. Juliana currently focuses on the call center and CRM industries, but she also writes about cloud telephony and network gear including softswitches.

Edited by Juliana Kenny