Opower, the energy efficiency software company, believes that energy efficient customers are happy customers, and its latest joint venture with 15 utility partners and six expansions is a move that lends substance to its vision.
The new business is expected to extend the reach of the Opower customer engagement platform to millions of homes across the country, reinventing the way utilities interact with customers, according to company officials. This is expected to result in an increase in the level of customer engagement and overall customer experience by making energy use personally relevant.
Dan Yates, CEO and co-founder at Opower, observed that the new additions were a testament to the strength of the company's software and the growth in industry.
With the latest additions, more than 70 utilities are now partnering with Opower to enhance the effectiveness of their energy-efficiency portfolios and encourage their customers to become more energy efficient.
“While other companies change course or make acquisitions, we’ve held true to our vision of providing a robust platform that delivers helpful and actionable information to utility customers. We’re thrilled to work with so many great utility partners and we’re looking forward to adding more business–and expanding into new countries–in the next few months,” said Yates.
Opower believes that a “properly informed customer is an empowered one” and its customer engagement platform can help keep customers informed.
Utilities can now provide targeted energy data and advice to individual customers. By working with Opower, utilities help their customers make more informed and smarter decisions about how they use energy and how to save money on their energy bills.
Opower's success with its customer engagement platform is visible in its recent announcement, which claimed that the goal of achieving 1TWh of energy savings on behalf of its utility partners had been reached six months ahead of schedule.
In other industry news, ACCENT Marketing Services sat down with TMCnet to discuss its Continuous Engagement Improvement Process, which couples ACCENT’s resources with a data-driven approach to help brands get the most out of their customer relationships. As explained by ACCENT officials, companies ought to go through five steps when trying to reach their customers: listen, learn, connect, influence and optimize. Each stage is centered upon making each customer interaction more intelligent and engaging than the last, regardless of the interaction channel.
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Edited by Carrie Schmelkin