StrongMail has indicated rapid adoption of automated lifecycle marketing programs in its newly released “2011 Lifecycle Email Marketing Survey,” which surveyed over 1,000 email marketing executives across the world.

The provider of online marketing solutions for email marketing and social media noted that the findings of the report signal a shift away from untargeted outbound campaigns.

Conducted in June 2011, StrongMail's survey shows that about 46 percent of businesses have already implemented some form of lifecycle email program and 58 percent intend to do so in the next 24 months.

63 percent of Travel & Hospitality, 62 percent of Retail, and 58 percent of Technology industries leveraged some form of lifecycle marketing in their email programs.

Only 37 percent of Financial Services adopted this program, according to survey results.

Other findings show that welcome programs are the most popular lifecycle marketing programs as 78 percent of companies reported its usage. Post-Purchase (45 percent) and Cross/Upsell (44 percent) programs are at the second and third position respectively.

About 68 percent of retailers are also leveraging post-purchase lifecycle programs revenue.

"Marketers are quickly realizing that batch-and-blast email marketing is no longer effective," said Scott Ollivier, vice president of products at StrongMail. "To stand out in the inbox, marketers must evolve and speed their adoption of lifecycle marketing programs. With the release of StrongMail's new drag-and-drop Lifecycle Marketing solution and corresponding strategic, creative and implementation services, StrongMail is making it easy for companies of all sizes to adopt this powerful technique."

Read a related article at TMCnet “StrongMail Selects Jive for Its Social Business Platform.”