To support its rapidly growing markets in the European region, LEO Pharma, a global pharmaceutical company specializing in dermatology and critical care, has decided to deploy Veeva CRM, a cloud-based platform which requires no hardware or software to purchase, scale or maintain.

LEO will deploy the Veeva CRM to its users in countries such as Hungary, Czech Republic, Slovakia, Poland, Romania and Italy.

"We were looking for an innovative CRM solution that was aligned and harmonized across countries and could be deployed quickly. It became clear early on that Veeva had the most comprehensive and agile pharma CRM solution and offered the shortest timeframe to implementation," commented Rene Jorgensen, global manager CRM and e-tools for LEO Pharma A/S, in a statement.

General Manager for LEO Hungary, Jozsef Vincze, added, "Given our rapid growth and expansion into new markets and regions, we were searching for a flexible and easy to use system that would support our customer-focused and performance-driven strategies. Veeva CRM has everything we need."

Over the past four years, Veeva Systems has quickly become a leading global provider of Pharma CRM solutions. Veeva ensures free, automatic upgrades so users are always on the latest version of the software, aiding in regulatory compliance while enhancing overall system performance.

"We are delighted that LEO has selected Veeva as its partner for this critical commercial initiative. We believe our solutions and services will accelerate LEO's commercial effectiveness as their business continues to grow across the globe," said Dan Goldsmith, general manager for Veeva Europe.

"Implementing Veeva CRM will also ensure tailored interactions with our unique customers in these new markets. And with Veeva's launch of iRep we see a real opportunity to integrate our CRM and CLM solutions on the iPad to increase the efficiency, effectiveness, and connectivity of our field force in the future," concluded Rene Jorgensen.

The Veeva CRM suite of applications, comprised of VBioPharma, VMobile, iRep, and VInsights, is the life sciences industry's top cloud-based CRM solution. It was recently selected by Accera Pharmaceuticals, a commercial-stage biotechnology company that develops and now markets Axona, a specially formulated medical food.

Rahul Arora is a TMCnet contributor. He has worked as an editor and freelance writer for several reputed organizations in India. To read more of his articles, please visit his columnist page.

Edited by Janice McDuffee