CRM Software

A survey conducted by technology advisory firm Nucleus Research shows that the vast majority of NetSuite customers are highly satisfied with the company’s cloud-based business software.

 

Results of the survey, conducted this past fall, show that 90 percent of NetSuite (News - Alert) subscribers are either “satisfied” (4 on a scale of 1 to 5) or “very satisfied” (5 on a scale of 1 to 5) with the company’s CRM, ERP, accounting, ecommerce and other business software solutions, as well as its customer support. No customer gave a rating below a 3.

 

A release from NetSuite points out that the survey was conducted independently by Nucleus without any involvement from NetSuite.

Customers who took the survey pointed to reduced operating costs as being one of the main contributing factors for their satisfaction. Because NetSuite’s business software is delivered via the cloud model that means it is fast, simple and inexpensive to deploy. There is no need to make an up-front investment in new hardware, network architecture or traditional software licenses. This is in contrast to on-premises systems which frequently warrant investment in multiple appliances and new infrastructure, not to mention costly software licenses.

Because NetSuite’s software is delivered as a managed service that means NetSuite takes on all responsibility for application performance, including all monitoring, maintenance and troubleshooting of equipment. As such, these solutions significantly reduce the strain on internal IT departments, which in turn significantly lowers maintenance costs. In addition the solutions are highly scalable, which means companies can quickly and easily ramp up, or ramp down, the number of seats they subscribe to as business needs change, without incurring the related IT costs.

Another key advantage of NetSuite is its simple, “out-of-the-box” integration capabilities with other business systems and databases. This saves on integration time and improves system reliability -- which also reduces the strain on internal IT departments. Other advantages include automatic software updates and upgrades (with no interruptions during scheduled maintenance) giving organizations near-instant access to the latest applications, features and capabilities (it’s as simple as logging out and logging back in again); and the platform’s ability to unify multiple geographically (and internationally) dispersed locations – including separate departments, divisions and subsidiaries – into a single, Web-based system, with advanced reporting capabilities and a slew of features.

As pointed out in the Nucleus report, the inherent advantages of the cloud model, coupled with NetSuite’s expansive feature sets and capabilities, spells trouble for vendors of on-premises CRM/ERP systems: “The findings are bad news for traditional on-premise suites such as SAP,' Nucleus wrote. 'It is one thing for SAP or Oracle (News - Alert) to have SaaS-based rivals. But a SaaS-based rival that also provides integration-friendly enterprise applications such as CRM or financials is an even bigger threat.'

Nucleus also pointed to NetSuite's success in attracting and retaining customers, noting that this “bodes poorly for legacy rivals.”

 

For more information about the Nucleus survey, click here.