PAR, the Swedish data giant, has announced a plug-in, PAR Connector to integrate with the market-leading Salesforce CRM. With this PAR has taken its first step into cloud computing.
A seamless link between Salesforce CRM and PAR’s EuroContactPool, is created by PAR Connector for Salesforce. EuroContactPool is a comprehensive European business-to-business database, containing 22 million businesses.
The achievement of high levels of data accuracy for customer management and sales operations is enabled by PAR Connector. The user can access EuroContactPool through their Salesforce CRM menus.
“PAR Connector for Salesforce answers a real need. Our research shows that it takes a sales person 15 minutes to find out the right things about a customer. This can now be done automatically at less than a tenth of the cost,” said Johan Lindqvist, International Business Manager at PAR, in a press release.
The users, through PAR Connector are allowed to search, download and update their CRM database with the latest information about companies and contacts in a simple way. Under the same company name, data records can be accessed on an individual basis or by importing several branches or departments. The database can also be searched by users to find similar organizations to their existing best clients.
Since company records are downloaded, they can be automatically included in PAR’s monitoring service, which allows for continuous updates. This includes the removal of inactive companies, saving time and money spent following up fruitless leads, as part of the PAR Data Quality concept.
The Scandinavian data solutions specialist, Climber, has already integrated PAR Connector with its Salesforce CRM. Senior Consultant Peter Edling says: “PAR Connector has instilled trust and credibility in our CRM. Now, if it’s not in Salesforce, it hasn’t happened! Marketing and Sales now work with it extensively. New projects are fully managed within Salesforce and our expansion into new subsidiaries in Europe is a natural process.”
In related news, CompanionLink Software recently announced a two-way mobile sync with Salesforce.com.
Deepika Mala is a contributing editor for TMCnet. To read more of her articles, please visit her columnist page.Edited by Juliana Kenny