Reed Exhibitions, an events organizer, has selected Vovici as their global provider of customer feedback solutions. Thanks to Vovici (News - Alert), Reed Exhibitions will now be able to keep a pulse on more than 6 million attendees and exhibitors at more than 500 events around the globe each year.
“We selected Vovici because of their stellar market reputation and their ability to meet our technology needs now and in the future,” said Dominic Shine, group chief information officer at Reed Exhibitions, in a statement.
Shine said that the company plans to integrate Vovici simultaneously with the implementation of Salesforce.com (News
- Alert).
“Understanding how to best meet the needs of exhibitors and attendees around the globe and reaching out to them at critical times will help us maintain our leadership position,” he said.
Officials with Vovici said that Reed Exhibitions’ teams of event managers and market research staff will use the comapny’s enterprise feedback management platform and advanced analytics globally, supporting feedback initiatives in more than 36 languages.
Company officials claimed that after an exhaustive market evaluation, the Reed Exhibitions team selected Vovici for the platform’s powerful features, easy to use survey design capabilities, and wide-ranging integration capabilities.
Reed Exhibitions has adopted Salesforce.com as its global CRM standard and intends to seamlessly integrate feedback from surveys with their worldwide deployment to deliver the insight they require to implement customer-centric changes that increase the bottom line.
“Reed Exhibitions is implementing the ideal customer feedback program which includes a tight integration between EFM and CRM to make critical business decisions,” said Greg Stock, chairman and CEO chief executive officer for Vovici.
Stock said that the company is excited to partner with Reed as they are a prime example of how companies can innovate, modify and execute customer-centric, business decisions based on real-world feedback.
Vovici is a provider of intelligent online survey management and feedback solutions.
Anil Sharma is a contributing editor for TMCnet. To read more of his articles, please visit his columnist page.Edited by Juliana Kenny