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ILD Corp. Announces Brand Makeover for Its US-Based Outsourced Services Division

By Madhubanti Rudra, TMCnet Contributor

Following its successful debut in the eCommerce and retail markets, ILD Corp., a national provider of digital back office and contact center outsourcing solutions has decided to go for a brand makeover.

As a part of its new branding strategy, ILD Corp has renamed its outsourced contact center division as Stratus Contact Solutions and launched a revamped website. In a press release, the company said that the rebranding will support the company's broadening footprint of supporting social media within call center operations. The company hopes that the rebranding will help it better communicate its value proposition, as it continues to evolve into a full-service American outsourced service provider with special focus on the cutting-edge technology.

“Stratus Contact Solutions brand represents our evolution and direction. Our clients and employees have already gravitated toward us because of our strong focus on customer communications, our cloud-based solutions and social media experience. This change is a logical step in our succession and as we continue to expand our call center services during our next phase of growth and development, so this is an important step to better communicate our value proposition,” Chairman and CEO of Stratus Mike Lewis noted in a statement.

Stratus Contact solutions provides strategic customer contact solutions that range from multi-lingual high-touch customer care to social media strategy development and support, rich email and chat applications, in teractive voice response (IVR), inbound and outbound call center services, loyalty programs and social commerce strategies. Stratus Contact Solutions has earned distinction in contact center marketplace by introducing such services as social media campaign management, both proactive sales campaigns for lead generation, and reactive campaigns for reputation management efforts.

“Today's consumers and buyers demand exceptional service, whether they're using their email account or microblogging on Twitter via a mobile device. We connect with our client's customers wherever they are online, from email to text, blogs, Facebook (News - Alert) and Twitter. Our social media agents understand how to engage customers in the social media world, provide online customer service, and diffuse consumer issues before they turn into a crisis,” the Company's Vice President of Business Development Eric Sherman noted in a statement.

Last month ILD Corp  hired Eric Sherman as its Vice President of Business Development. Sherman, who had earlier worked with Global Response, was given the responsibility of spearheading the company’s sales and marketing, as well as overseeing ILD’s Outsourced Services business objectives.