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May 08, 2008

Conference Call: Strong Tool in Slow Economy

By Susan J. Campbell, TMCnet Contributing Editor

The downturn in today's economy has impacted individuals and businesses throughout multiple industries throughout the world. As a result, many companies are examining their current processes and budgets to determine where costs can be trimmed in order to maintain healthy profit levels.
In the quest for controlling costs, enterprises are examining technologies that can contribute to more efficient processes. One such technology that is gaining in popularity is that of the conference call. While it has often been used within the enterprise to connect individuals, it is gaining in popularity due to the cost and time saving aspects.

The enterprise today often consists of dispersed locations and professionals that can be located in branches across the country or even on the other side of the world. Interaction between company executives is often vital to effective strategy implementation and company development. In a slower economy, it is harder to justify travel expenses – even for key employees.
Conference call technology today is designed with the enterprise in mind. The technology is supported to provide conferencing capabilities to a great number of professionals in vast locations. It can be automated, operator assisted, and reservationless. It can also be offered with an audiopodium or audio bridging capabilities.

The ability to conference with team members located throughout the world provides the enterprise with a cost-effective alternative to traveling for face-to-face meetings. Such travel arrangements not only cost the company travel expenses, those professional travelers lose significant work time getting from one place to another.

Conferencing allows for immediate communication and collaboration, without the cost and time lost involved with travel. Members of the same team are able to collaborate immediately in order to speed time to market on products and services for the organization to gain and maintain a competitive advantage.

The current economic conditions are impacting companies all over the world, yet these companies still need to be able to effectively collaborate in order to compete. In such slow economic times, price becomes a bigger factor for the customer, putting more pressure on the enterprise to adjust cost structures to be able to meet pricing demands within the market.

Call conferencing can be a valuable tool during such economic crunches. This technology allows for continued attention to strategic initiatives, while also protecting the bottom line. In doing so, the enterprise will be better positioned to respond to the demands of the market, protect its share and produce a healthier bottom line to promote strong growth.
For more, check out the Conference Call channel on TMCnet.
Susan J. Campbell is a contributing editor for TMC (News - Alert) and has also written for Market Drive News. To see more of her articles, please visit Susan J. Campbell’s columnist page.

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