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December 05, 2011

Why SIP Trunking Functionality from your Communications Provider Is Essential

By Jamie Epstein, TMCnet Web Editor

SIP Trunking is a Voice over Internet Protocol (VoIP) service that is based on the Session Initiation Protocol (News - Alert) (SIP) through which communications providers power telephone services and all other unified communications to customers.

Some of the advantages that an organization will quickly see through utilizing SIP trunking include increased scalability to add new lines as needed, reduced costs that are typically associated with the requirement of purchasing additional equipment, and the support of multiple forms of communication including video and instant messaging.

PowerNet Global, a communications provider that remains at the forefront of offering state-of-the-art technology, offers businesses of all sizes a cost-effective solution that can instantly replace traditional phone lines, instead of utilizing Internet service to meet all increased voice and data demands.

Through implementing this communication provider’s solution, customers can take advantage of unlimited local calling, as well as decide on whether they prefer to select bundled or metered long distance calling options.

SIP trunking allows companies’ to leverage existing equipment and select exactly how many lines they need, enabling the phone system to continue to expand alongside the business.

PowerNet Global’s (News - Alert) team offers 24/7 support combined with SIP trunking capabilities that allow business heads to remain confident in the fact that any way they choose to communicate will be reliable and effective.

In related news, just last week, TMCnet reported that the communications provider was part of the Deloitte (News - Alert) Top 100 List for the ninth year in a row. The Deloitte Cincinnati USA 100 program recognizes top local privately held businesses and their leaders for the contributions they make to the Greater Cincinnati and Northern Kentucky communities.

"On this road of economic recovery, we keep looking toward the future and anticipate ending this year with higher revenues, profits, and employment,” said Bernie Stevens, CEO & president of PowerNet Global, in a statement. “We hope for the same growth in 2012 and are honored to have earned a ranking on the Deloitte (News - Alert) Top 100 List. As a company, we always strive to improve our business and the community as a whole."

Jamie Epstein is a TMCnet Web Editor. Previously she interned at News 12 Long Island as a reporter's assistant. After working as an administrative assistant for a year, she joined TMC (News - Alert) as a Web editor for TMCnet. Jamie grew up on the North Shore of Long Island and holds a bachelor's degree in mass communication with a concentration in broadcasting from Five Towns College. To read more of her articles, please visit her columnist page.

Edited by Tammy Wolf

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