LifeSize, a division of Logitech (News - Alert), announced the launch of LifeSize Connections, a cloud-based HD video conferencing platform.

Aimed at global enterprise customers, the new cloud-based HD video conferencing platform offers immersive, multiparty communication ensuring enterprise-level quality.

The cloud-based platform is expected to enable employees to improve productivity and collaborate in new ways.

“For the thousands of organizations sitting on the sidelines waiting to realize the power of HD video collaboration - the wait is over,” said Craig Malloy, CEO of LifeSize (News - Alert) and Logitech SVP, in a statement.

“LifeSize Connections is a fast, easy way to add and extend HD video collaboration within and outside any enterprise; a benefit that was previously reserved for executive board rooms with a hefty price tag (News - Alert) and managed service burden,” Malloy added.

Enterprises can benefit immensely as LifeSize Connections offers encrypted HD video calling across the enterprise, connecting LifeSize video conferencing systems in conference rooms to desktop users on PCs or Mac computers.

“Video requirements vary from company to company, regardless of whether they're the smallest SMB or the largest enterprise, because those needs are dictated by their clients, employees and partners,” said Roopam Jain, principal analyst, Frost & Sullivan (News - Alert). “With Connections, LifeSize is pushing video closer to ubiquitous adoption by making it easily accessible to anyone, anywhere.”

LifeSize Connections also assists in interoperability challenges. It is difficult for on-premises users to make calls with outside customers. LifeSize Connections reduces these challenges by combining turnkey deployment, flexible pay-as-you-go pricing models and the ability to collaborate with anyone with a computer and a Web cam.

Recently, Avnet Technology Solutions (News - Alert) UK, an operating group of Avnet, signed a UK and Ireland agreement with LifeSize, to offer the latest audio visual and high-definition video conferencing technology. The agreement will enable Avnet business partners to maximize the growing business opportunity.