What do you get when you combine cloud telephony and social media? You get a whole new platform for connections.
A new Ifbyphone (News - Alert) blog explores the possibilities by using LinkedIn through the telephone. If you could connect with your LinkedIn account and subsequent connections with click-to-call, would that increase your use of the social networking site?
Ifbyphone is ready to find the answer. Their Smart Click-to-Call technology does just that, making it possible for all your contacts to call you directly through LinkedIn. For those who rely on the social media site to drive advertising and business, such capability could mean easily connecting to potential sales.
LinkedIn users can include several links in the website section of the LinkedIn profiles, although most users just include a company URL and perhaps a blog URL. When the Smart Click-to-Call link is entered into Ifbyphone into the LinkedIn website section and the anchor text for the URL is made some variation of Click-to-Call Me, the link allows contacts visiting the profile to call the user by phone without the phone number revealed.
Once the link has been inserted, contacts can visit the user's site and simply click on the link, enter a phone number and 'Click-to-Call.' Both the user's phone and the contact's phone will ring, putting both individuals on the phone together. It really is that simple.
And, while this fun little app ties the phone to a social media site, Ifbyphone can help users get even more value out of their solution. Now, Ifbyphone has released a new phone mashup that enables customers to track offline phone call data directly in Google (News - Alert) Analytics, alongside website data.
Setting up Google Analytics Call Tracking is as simple as three easy steps:
Enter Google Analytics info into the Ifbyphone account
Enter basic information for each number tracked
Save the settings and capture call data in Google Analytics
While this capability enables users to view the number of phone calls as page views in the top content section of the Google Analytics account, it also allows the user to set the phone call URL as a Goal in Google Analytics to track the value of these phone calls according to online marketing efforts.
This mashup has been created to integrate direct response call date with Web advertising info from Google Analytics. This enables customers to gauge the overall effectiveness of a lead-generation campaign, according to FierceVoIP. Such a tool will deliver significant value to the user, while promoting the far-reaching effectiveness of the Ifbyphone solution.
Susan J. Campbell is a contributing editor for TMCnet and has also written for eastbiz.com. To read more of Susan's articles, please visit her columnist page.
Edited by Juliana Kenny