Many retailers have collected large amounts of customer data by measuring customer purchases, marketing activities, and customer attitudes. This data can be used by marketer to gain useful customer insights.

 In order to help marketers to analyze and utilize CRM data, myThings, a company in customized data-driven advertising solutions, and LiveRamp, a provider of data onboarding, has signed a strategic partnership that will provide multi-channel retailers with data-driven display ad campaigns that utilize both online and offline CRM data.

This partnership will allow marketers to be able to target users based on offline CRM data. It enables brand marketers to include users from their offline CRM in their online ad campaigns.

The partnership will provide marketers with the ability to align the messaging used in their myThings display ad campaigns with that of their highly effective CRM segmentation and messaging.

Benny Arbel said in a statement, “The partnership with LiveRamp further enhances myThings' robust data-driven ad suite, "Marketers will now be able to communicate seamlessly with a larger in-market audience across multiple channels, gain greater control over their acquisition display campaigns and, ultimately, drive more incremental demand.”

This partnership will also help marketers to extend the reach of their display campaigns to include new in-market users, and by consistently delivering the right message to them, brands truly maximize the value of their CRM data.

According to LiveRamp, the users who are targeted based on CRM data are four times more likely to convert into customers.

Auren Hoffman (News - Alert), CEO of LiveRamp said, “LiveRamp's partnership with myThings empowers marketers to leverage offline data such as CRM data within myThings' advertising platform, his integration empowers data-driven marketers to personalize advertising offerings using their CRM data across all marketing channels and funnels.”