The partnership between MRM and Verizon (News - Alert) is becoming denser as Verizon has offered some additional assignments to MRM, a digital agency. These new assignments include digital acquisition and CRM work, including OLA, rich media, marketing landing pages and digital experience programs.

These assignments will offer MRM end-to-end responsibilities with oversight of all online and offline acquisition and retention programs. They will allow MRM to optimize Verizon’s communication mix and help the company to provide customers and generate strong ROI to Verizon. Additionally, these assignments will enable MRM to expand and evolve its digital services.

Michael Mclaren, president, MRM East & chief client solutions director, commented in a statement, “We are very proud of our long partnership with Verizon and excited about this new engagement. With an end-to-end view across all digital and physical channels for FiOS (News - Alert) acquisition and retention, we will develop breakthrough programs that deliver both optimal results and maximum efficiencies. Digital prospect acquisition is a rapidly evolving and expanding space – as more and more clients look to expand and integrate digital engagement channels – and MRM is at the vanguard of this thinking with our work across a range of large scale clients including Verizon, U.S. Army and General Motors (News - Alert).”

MRM, a part of McCann Worldgroup, provides solutions to branding, strategy, relationship marketing, design, measurement & analytics, mobile, search, social, loyalty programs, platform & application development, system integration, engagement planning, asset production and asset distribution.

Deirdre Robinson, executive director, Marketing Communications for Verizon’s consumer and mass market business unit, adds, “The digital channel is critical as more and more consumers are using the internet to engage directly with Verizon FiOS. Consumers want their online experience to be inspiring, flawless, enjoyable and efficient. Expanding our partnership with MRM is very important to us as we strive towards delivering a seamless experience between us and our customers.”


Edited by Rachel Ramsey