Cloud-based CRM solutions allow organizations to deliver real-time, context-aware insights for targeted customer engagement in a cost-effective manner. The advantage of Cloud CRM solutions is businesses can access this data any time via a Web browser, e-mail system and phone.

IDInteract, a provider of software-as-a-service (SaaS (News - Alert)) solutions, announced the launch of Demand Exchange for sales and marketing organizations. The announcement comes just a day after the company emerged from stealth mode following a year of product development.

The new SaaS solution leverages big data analytics capabilities to extract demand signals from social, mobile and CRM data sources and deliver real-time, context-aware insights for targeted customer engagement, according to company officials.

The cloud-based Demand Exchange platform consists of four key components: IDIntent, IDPersona, IDAnalytics and IDOffer. In addition to these, the solution also includes measurement and ROI components.

The IDIntent draws data from social media, client mobile applications and CRM systems for real-time information on consumer interactions and purchasing intent.

The IDPersona generates contextual consumer views called "personas" for individuals, groups, events and communities. Proprietary algorithms evaluate real-time intent and help marketers gauge demand.IDAnalytics leverages predictive analytics and propensity to buy algorithms to identify big value prospects and presents findings in a graphical manner.

IDOffer delivers offers and promotions management with automated recommendations.

IDInteract’s Demand Exchange is designed to address the blind spots and complexity that persist in the CRM and business intelligence markets, according to IDInteract founder and CEO Matthew Standish.

Demand Exchange aggregates and analyzes data presents a demand-focused view of consumer insights.

"Demand-based customer engagements are non-intrusive and ensure that consumer privacy is respected, while creating a mutually beneficial relationship for both parties,” said DInteract's head of Marketing and Operations, Scott Frank, in a statement. “That's really the soul of IDInteract – changing the direction of supply based marketing to demand based interaction.”

Demand Exchange is available now via an annual subscription.

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