Active Endpoints, a process automation company that has built unique cloud-based and on-premise platforms to develop, integrate and deploy custom applications quickly and easily, recently released Cloud Extend Mobile, an enterprise app that allows voice-to-text and touchscreen input with end-user customization.

Perfect for sales, customer service or marketing, Cloud Extend helps streamline critical processes and increase sales productivity, increase call throughput and reduce time to resolution and improve effectiveness with more accurate and reliable data. Cloud Extend allows users to create wizards without IT, offers mobile and social support, helps drive more revenue, reduces service call costs and improves customer satisfaction.

Creating a customized mobile wizard guides users through any application task. For instance, a sales person might create a wizard for walking through a meeting follow-up process to document notes from the call, new contacts met, new opportunities identified, and follow-up tasks.

"Cloud-based enterprise apps pump the information lifeblood for companies around the world, however, it's nearly impossible for business users to utilize those apps on the go, on a three- or four-inch screen," said Mark Taber, CEO of Active Endpoints, in a statement. "Cloud Extend Mobile is going to spark a paradigm shift for business smartphone users, letting them take full advantage of the incredible computing power that's available in iPhone and Android (News - Alert) devices. Users can finally move beyond calls, email, and text messages and do enterprise app work that requires some heavy lifting. This is the future for smartphones in business."

Debuting first on Cloud Extend for Salesforce, Cloud Extend Mobile targets business users who have made smartphones central to their work lives. Given their limited ability to work with mobile devices, smartphone users often wait to do "real work" until they have access to their desktop computers. Now, the customizable, voice- and touch-enabled Cloud Extend Mobile provides a tool for updating information, scheduling next steps, and doing other daily tasks. 

Cloud Extend Mobile lets users build wizards that are optimized for smartphone screens and use both voice and touch to enter information. The dual input method reflects the advantages voice brings to free-form text entry, as well as its limitations for data that could be entered more quickly by tapping on-screen options, such as icons, pick lists, and check boxes.

"The next wave of technology needs to make cloud applications as frictionless as possible to use. Business users are not using laptops to access their applications while they are on the road, and most mobile technology is cumbersome to use," said Keith Traweek, managing partner of Rainmaker Associates, a quality driven, customer focused, professional consultancy providing customized business solutions that leverage cloud technologies, such as Salesforce. "Cloud Extend's ability to make the user experience with Salesforce more fluid with mobile technology will exponentially increase user adoption in the future."

In Cloud Extend for Salesforce, wizards guide agents collect the right data at the right time, so support calls can be accurately and efficiently processed downstream. It guides agents to consistently use proven troubleshooting and resolution patterns that are proven to work for your product and services, establishing a faster time-to-resolution.

Want to learn more about the latest in communications and technology? Then be sure to attend ITEXPO West 2012, taking place Oct. 2-5, in Austin, TX. ITEXPO (News - Alert) offers an educational program to help corporate decision makers select the right IP-based voice, video, fax and unified communications solutions to improve their operations. It's also where service providers learn how to profitably roll out the services their subscribers are clamoring for – and where resellers can learn about new growth opportunities. For more information on registering for ITEXPO click here.

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