Lorge, a preferred supplier and implementer of Sage ERP and CRM solutions, and Qlikview business intelligence solutions, announced the launch of Sage CRM Wireless Mobile solution to boost business productivity.

The market today demands deep understanding of customers and their buying behavior. However, technology advancements enable companies to have easy access to powerful mobile tools enabling them to analyze these customer trends proactively.

The CRM solution allows users to work online using a multitude of browsers on any device. The system can be accessed using iPhone (News - Alert), BlackBerry, wireless PDA and Windows CE devices, and has been optimized for the iPhone. Users can work smarter and be productive on the move.

“Mobility with full Web-based anytime, anywhere tablet or other device computing and real-time synchronization with MS Exchange giving 24-hour access to up-to-date communications, calendar and contacts, regardless of device or location, is a major advantage in customer relationship management,” said Gustav du Plessis of CRM corporate sales at Lorge, in a statement.

The Sage CRM system integrates directly with the Exchange server and not mailboxes. Administrators benefit from a single point of entry from where they can manage existing Exchange users and add new users for easy administration.

The solution also delivers a seamless MS Outlook integration experience through server-to-server integration, allowing staff to use any mobile device to keep on top of e-mails and meetings, which gives greater productivity from staff on the road.

Thanks to seamless bi-directional updates of tasks, appointments and contacts, the Sage CRM solution delivers up-to-date information whenever users need it. Users can also access up-to-date communications within Sage CRM and easily manage contacts and calendars, regardless of their location. E-mails can be manually filed and contacts added to Sage CRM quickly and easily.

Further, the solution also allows telephone enquiries to be directly logged manually into the tablet or other device. All information is stored in one place and not scattered within several workstations.  

Sage CRM and mobile device technology can be implemented to hospitality, conference and social events to store customer information, including contact details, food and drink preferences, spending patterns, payment history and other details.

“Social media such as Twitter (News - Alert) and LinkedIn enable contact information to be kept up-to-date. Individuals moving to other companies can be tracked and can provide new sales leads,” du Plessis added. “The Sage CRM software can be used as a standalone system or be fully integrated into Sage ERP Accpac.”

The mobile CRM solution also results in increased revenues and greater efficiency by providing management with timely and reliable insight to support correct business decision-making. With this solution, companies can also ensure their services are deployed to maximum effect while reducing cost of sales and acquisition of marketing leads.

According to IDC’s (News - Alert) Worldwide Semiannual Customer Relationship Management (CRM) Applications Tracker, the second half of 2011 experienced slightly slower revenue growth than the first half. Despite this slowing, the overall CRM applications market still managed to achieve a year-over-year growth rate of 11.2 percent for the full year.

Want to learn more about today’s powerful mobile Internet ecosystem? Then be sure to attend the Mobility Tech Conference & Expo, collocated with ITEXPO West 2012 taking place Oct. 2-5 2012, in Austin, TX. Co-sponsored by TMC (News - Alert) Partner Crossfire Media the Mobility Tech Conference & Expo provides unmatched networking opportunities and a robust conference program representing the mobile ecosystem. The conference not only brings together the best and brightest in the wireless industry, it actually spans the communications and technology industry. For more information on registering for the Mobility Tech Conference & Expo click here.

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