The need for superior customer relationship management systems is increasing each year with the advent of competitive technologies and customer-facing strategies on all fronts. Particularly competitive is the cloud-based CRM arena as fresh-faced startups gain way into the market with innovative ways of connecting businesses with customers.

Thus, it becomes even more difficult for businesses to choose the best CRM systems for their organizations with more of them out there, but every so often, two companies form the ideal partnership.

In such a partnership, CBM Services has recently revealed that it chose Soffront’s integrated CRM system to implement across all of its departments. Alan Plotkin, CEO of CBM Services, said, “We are looking forward to implementing Soffront across all divisions of our corporation. We needed a robust CRM that could manage all aspects of our business while being accurate and user-friendly. Soffront was an ideal solution because it can somewhat mirror our existing system without moving all the parts, making this a smooth transition.”

As a provider of commercial flooring restoration and maintenance, CBM was looking for a cloud-based CRM service that would enhance estimating and job costing. Soffront’s pricing structure, flexibility, functionality, and support were all attractive qualities when CBM’s leaders were considering from amongst many well-known CRM suppliers.

Passing by such global names as High Five, Sage, ServiceMax, Microsoft (News - Alert), and Salesforce, CBM settled on Soffront for its flat pricing with no add-ons, simplicity, and customization features. Plotkin continued, “We purchased five modules from Soffront, including Sales Automation, QuickBooks Integration, Outlook Integration, Project Management, and the Customer Portal. We are confident these modules will work together seamlessly within our organization as a fully integrated solution to enhance our reporting and increase our ROI.”

Want to learn more about cloud communications? Then be sure to attend the Cloud Communications Expo, collocated with TMC’s ITEXPO East 2012taking place Jan. 31-Feb. 3 2012, in Miami, FL. The Cloud Communications Expo will address the growing need of businesses to integrate and leverage cloud based communications applications, process enhancement techniques, and network based communications interfaces and architectures. For more information on registering for the Cloud Communications Expo click here.

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Juliana Kenny graduated from the University of Connecticut with a double degree in English and French. After managing a small company for two years, she joined TMC (News - Alert) as a Web Editor for TMCnet. Juliana currently focuses on the call center and CRM industries, but she also writes about cloud telephony and network gear including softswitches.