Beginning 2012 with a slam-bang start out of the gate, Soffront revealed its enhanced mobile customer relationship management (CRM) platform today for the improved business relations of its users between sales and support staff and the customer.

As a provider of cloud-based CRM software, Soffront dedicates itself to the betterment of the customer experience through hosted solutions. Its newly redesigned mobile CRM platform “offers the same consistent user experience” as its previously issued versions “on any mobile device running a Webkit/HTML5-powered mobile Web browser,” stated the company.

In late 2011, Soffront made more improvements to its cloud CRM offerings by issuing a Version 9.2 of one of its major solutions. The Soffront version 9.2 made significant enhancements for the user experience including drag-and-drop administration as well as a new navigation menu.

Manu Das, president and founder of Soffront, commented on the improved mobile CRM platform when he stated, "We understand sales and support staff must have access to CRM data while they are on the road. We built Soffront's latest mobile application with busy salespeople in mind. With our easy-to-use interface, users are now able to easily access real-time business information within their CRM so they don't miss a thing while they're on the go."

The latest mobile application from Soffront will benefit customer support representatives by giving them mobile access to ticket history, enabling them to enter and update ticket status, assign and escalate tickets, create work orders, and submit call records while also searching customer records and running reports.

The mobile version differs from other Soffront offerings only in its improved abilities to provide unique remote access to customer information. Sales and support teams can now be intimately connected with their customers by entering and updating account and lead information while also scheduling activities and managing opportunities.

Juliana Kenny graduated from the University of Connecticut with a double degree in English and French. After managing a small company for two years, she joined TMC (News - Alert) as a Web Editor for TMCnet. Juliana currently focuses on the call center and CRM industries, but she also writes about cloud telephony and network gear including softswitches.

Edited by Tammy Wolf