Bulky on-premise customer relationship management software is taking a back seat to offerings in the cloud. Cloud CRM, like that offered by Snapshot and Soffront, is giving companies the ability to integrate their contacts, notes, calendars, documents, phone numbers and emails in one location.

Perhaps the best benefit of all, as noted in this Soffront blog, is that it's all in the cloud. This means you're not focused on managing and maintaining expensive infrastructure or managing IT staff time as they deal with the commonplace challenges of on-premise solutions.

And while cloud CRM sheds the bulky infrastructure and hardware investments, this doesn’t mean it lacks features that make it a successful solution. Take for instance Soffront CRM: you can manage email campaigns specific to your contact subgroups; take on multi-channel marketing, which helps in campaign planning and result measurement; email processing features are cost effective; and provide a closed-loop email solution with quick response to inquiries from incoming email, which can be routed to the employee most capable of assisting the inquiry.

Lead management is an important tool in any CRM solution, and it's not lacking in Soffront's cloud CRM. You can change the way you handle leads from the beginning to the end of the process with lead management tools. They are made to allow you to integrate web forms to your website and capture leads. Soffront's cloud CRM also includes marketing analytics, which give you transparency into your sales processes.

Similarly, Snapshot's CRM offering is full of perks found in the traditional on-premise solution. Leveraging a solution in the cloud doesn't mean customer support diminishes. One of the key features in the solution is a central location for all your customer information, from activities to phone calls. And despite the fact that this information won’t be stored on an in-house server, your representatives will have quick access to all the data they need to generate leads and make conversions.

Snapshot's cloud CRM allows you to manage support cases through the life of the case. Automatic notification alerts you to cases being opened, closed or updated. Furthermore, with Snapshot's CRM, your staff can get all the information they need in one place, from details on the account they are working with, to the support plan to history of activities performed within that ticket.

Snapshot CRM has all the traditional perks of normal CRM, but also includes the ability to manage activities and to-do lists. There will never be doubt about what needs to be accomplished in any given day, as the information will be displayed in front of the representative. Snapshot’s cloud CRM also gives you the option of assigning projects and activities to your representatives so that all accounts are managed properly and customers are more likely to remain loyal and satisfied.