Have you taken your customer relationship management (CRM) to the cloud? If you haven’t made this migration, there are reasons why you might consider the value of the move. The customer base is changing and if you want to keep pace with the dynamics of your market, you’d do well to leverage a solution that can change just as quickly. 

This recent Soffront blog focused on the power of cloud CRM when it comes to the younger generation. The point stressed here was that each generation has different tastes, and each generation demands CRM strategies that evolve to meet their unique tastes to drive business interactions. The new Generation Y is driving the demand for cloud CRM as it’s flexible, scalable and fits the next generation. 

The Soffront blog referred to baby-boomers as the generation lost in space. Likewise, Generation Y could easily be described as the generation lost in cyberspace. Each generation is defined by the culture that consumes them. Generation Y has grown up with the Internet and cell phones and many are accused of demonstrating better communications with a screen than they do face-to-face. This same generation is also more likely to purchase online than older generations. With the increased focus on cloud CRM, a recent study identified an interesting element within Generation Y. 

These individuals prefer to buy from those with whom they have a personal relationship. How does that tie into your cloud CRM approach to customer management? If you implement the right solution, it can actually help you address this market segment for growth. Generation Y is so connected through technology, these individuals have the ability to form a personal bond with individuals they have not met. 

Companies can easily leverage cloud CRM to build relationships, tie in with social media and push out personalized interactions. Demand among this consumer sect is not for face-to-face interaction to build these relationships; but instead authentic interaction. Companies can leverage cloud CRM to develop authentic relationships with customers or potential customers. 

This puts them on the right track to appeal to the tastes of Generation Y, while also leveraging the evolving capabilities in the cloud to constantly adapt to a changing market and changing tastes. If you’re ready to take advantage of the benefits offered in cloud CRM, Soffront Software is ready to help. The company’s end-to-end cloud CRM solution spans sales, marketing and support to deliver powerful results.

Susan J. Campbell is a contributing editor for TMCnet and has also written for eastbiz.com. To read more of Susan’s articles, please visit her columnist page.

Edited by Juliana Kenny