It’s no secret that renewing a sale is a lot easier than starting from scratch. Customer relationships are paramount to the success of any business – in any industry. Therefore, improving business efficiencies and increasing revenues are the primary drivers of most customer relationship management solutions. Making this process even easier for marketers and sales people today is the advent of cloud CRM.

As long as a user has an Internet connection, access the cloud CRM applications and software, making customer interactions timelier and less costly. Putting CRM in the cloud means businesses do not have to purchase expensive hardware or software, and the solutions are much less time-consuming to maintain

Soffront’s upcoming Webinar – “Easiest to Use CRM” – will help participants learn how much more productive the day can be as a sales or support or marketing person. In this product demo on Aug. 3 at 2 p.m. EST (11 a.m. PT), cloud CRM experts will teach how to complete a day’s work from a CRM home page without having to spend time on clicking, scrolling and drilling. To register for the free Webinar, click here.

Freemont, Calif.-based Soffront offers a Web-based CRM platform that operates from your browser. The end-to-end CRM platform allows you to completely customize Soffront CRM or build your own applications without the cost and complexity of buying, managing, or provisioning the underlying hardware and software.

CRM solutions used to only be stored in central databases consisting of hardware and network infrastructure. But with the advancement of cloud technologies, many companies are drifting away from the hard locations of data and moving to Internet-based solutions.

With cost savings top of mind for most IT professionals, cloud CRM offers a complete suite of applications that means companies don’t have to purchase expensive add-ons for complete business functionality.

Soffront launched its first customer service application in 1993. Soffront customers include mid-sized corporations across all industries and many Fortune 500 companies.