Customer relationship management (CRM) software and financial software are almost like two peas in a pod when it comes to how they can benefit a business’ productivity and processes, which is why Soffront, provider of cloud CRM, has officially revealed its support of QuickBooks Online, an accounting solution for SMB’s.

As a leading provider of CRM software for nearly 20 years, Soffront’s latest support for QuickBooks Online will give QuickBooks users a broad as well as detailed view of sales orders and payment histories. With the data integrated into Soffront’s cloud CRM, customers will be able to better streamline their financial analyses.

Manu Das, president at Soffront stated, “When customers can integrate their accounting software into Soffront's CRM they get closed loop marketing ROI. With sales data linked from QuickBooks, customers can calculate their marketing ROI on leads. With this kind of powerful reporting, customers can quickly determine which activities are generating the most profitable results. “

This latest integration between Soffront and QuickBooks will provide key synchronization for customer records, contacts, sales order processing, and invoices. An important feature will enable users to access all said information as long as they have Internet connections. Soffront’s technology is cloud-based, and so allows for information access from multiple locations as it brings data to a purely Web-based format.

This move also eliminates enormous amounts of paperwork on the user side, and improves lead-to-cash processes, according to the two companies. The integration will also eliminate duplicate entries as users will not have to reenter data from Soffront’s CRM into QuickBooks.

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Juliana Kenny graduated from the University of Connecticut with a double degree in English and French. After managing a small company for two years, she joined TMC (News - Alert) as a Web Editor for TMCnet. Juliana currently focuses on the call center and CRM industries, but she also writes about cloud telephony and network gear including softswitches.

Edited by Jennifer Russell