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Call Center's are Booming: Credit Union Adds Call Center in Response to Growing Demands
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Call Center's are Booming: Credit Union Adds Call Center in Response to Growing Demands

May 04, 2010

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By Anil Sharma,
TMCnet Contributor

AltiGen Communications, Inc., a provider of integrated Microsoft (News - Alert)-based Unified Communications solutions, has added Wildfire Credit Union out of Michigan to their growing number of Credit Union deployments.


Wildfire Credit Union a member-owned, not-for-profit financial institution offers everything-from savings and checking accounts to mortgages and construction loans.

With over $560 million in assets, Wildfire Credit Union is the second largest credit union in the Great Lakes Bay Region. Wildfire is a progressive credit union with emphasis on customer service and as such, conducts over 49 percent of their business over the phone -- providing members with a personal touch for each and every transaction.

Officials with Wildfire said that with two new branches opening in Saginaw Township and Bay City, MI and a continuous increase in business transactions over the phone, the not-for-profit financial institution needed a unified call center solution.

Company officials said that as a growing company, Wildfire call center managers found themselves constantly managing daily operations via multiple servers and management consoles.

In addition, a growing problem was the inability to seamlessly add call center communications to new branches as needed.

Officials with Altigen said that with the the company's Call Center Suite, Wildfire was able to quickly address their immediate concerns.

"We needed a new solution to replace our existing system and eliminate inefficiency of using multiple servers and terminals to complete daily tasks such as adding and removing extensions," said Jackie Booms, vice president of Operations, in a statement.

Booms said that with AltiGen (News - Alert), Wildfire is able to manage its entire call center operations from one intuitive administration console no matter how many branches it adds.

"In addition, we were able to quickly and easily set up a redundant system for failover and disaster recovery, which is crucial to our future success," he said.

Mike Plumer, vice president of sales AltiGen said that the company's software based solution is a great fit for financial institutions that want to increase the services they provide. 

"Our product has been deployed in more than 300 credit unions to date, which has allowed us to fine tune the product to the needs of a credit union or bank. We provide seamless communication across branches, remote survivability and a highly scalable software-based architecture," Plumer said.

He said that the company is proud to add Wildfire Credit Union to its ever-growing financial services customer base and is happy to be part of their effort to provide the best possible service.


Anil Sharma is a contributing editor for TMCnet. To read more of Anil's articles, please visit his columnist page.

Edited by Kelly McGuire
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