The success of the small business often drives the success of the economy. It’s easy to assume the one-man shop or the organization that is run by only 10 employees has little impact on the overall health of the market. Upon closer inspection, however, naysayers quickly learn it is the impact of these small businesses that creates opportunity.
Business VoIP providers understand this role so they can target the small business effectively with powerful solutions. In fact, Google (News - Alert) built much of its strategy and staying power on the promise of helping the small business. These companies were the basis for the creation of AdWords and more than 60 percent of new jobs each year are a result of the small business.
Last week was small business week, an opportunity to celebrate the entrepreneurs and those in the trenches wearing many hats to drive performance and generate revenue. On August 27-29 in Las Vegas, TMCnet will be hosting the Cloud4SMB Expo, an event designed to focus specifically on the unique challenges and needs of the small and medium businesses (SMBs) as these organizations seek to leverage the benefits afforded in cloud solutions.
The conference is an opportunity for business VoIP providers and other key players to come together and discuss with the SMB the real-world strategies and implications for growth when using the cloud. Attendees will be provided with the information and knowledge necessary for these smaller organizations to compete effectively against the enterprise in dynamic markets.
The SMB will have the opportunity to learn how to reduce capital expenditures and lower staff requirements; make the move to the cloud with little disruption to current operations; secure vital corporate data when moving it outside of current firewalls; selecting the right functions and applications for successful migration; determining what data to keep onsite; address challenges that may arise in migration; and the development of true ROI.
While the conference is designed to benefit the SMB, these smaller operations are not floundering in a sea of information and competition. Instead, small businesses offer a wealth of information and opportunity that can deliver significant benefit in the market. In fact, when these industry leaders share their insight, it’s important to pay attention.
For instance, a recent GetVoIP article highlighted the 100 most underrated small business blogs. The insights, experiences and opinions shared by these key leaders on topics such as marketing, strategy/planning, Web applications and more can contribute to a solid knowledgebase in every industry. The challenge is in determining the value of information shared when so many different content creators are competing for screen time. With this list from GetVoIP, readers can easily find leading information sites that deliver valuable content on a regular basis.
Whether it’s small business week or the other 51 weeks of the year, business VoIP providers seeking to succeed in a competitive market will do well to recognize the value the SMB brings to the table and design their offerings to meet the needs of these key players.
Edited by Rachel Ramsey