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Interactive Intelligence Middle East, the regional arm of Interactive Intelligence (News - Alert), a global provider of unified IP business communications solutions, has plans to demonstrate the communications-based business process automation product, Interaction Process Automation (IPA), at MEFTEC 2010.

Shaheen Haque, Territory Manager, Turkey and Middle East for Interactive Intelligence, commented in a statement, 'MEFTEC  offers a great venue for our company to showcase our products and solutions to the Middle East financial sector. The financial markets today are focused on customer service, promoting new products/services, collecting debt and ultimately ensuring profit growth.

'Interactive Intelligence has the perfect solution to increase efficiencies, reduce customer churn and automate processes to ensure financial organizations achieve their short and long term objectives. We have a very large and prestigious base of clients in banking, insurance and financial services worldwide who use our technology and we would like to expand this base to the Middle East as well,' added Haque.

This event is positioned as the world's premier financial technology event for emerging markets. It is scheduled to take place between 20-21 April 2010 in Bahrain. Interactive Intelligence will display the Customer Interaction Center (CIC) product suite, an all-in-one application suite that manages all contact center interactions on one platform architected for SIP and voice over IP (VoIP).

'Last year was our first presence at MEFTEC with United Technology, a Bahraini based communications and services company, but this year we decided to exhibit independently as a sign of our commitment to the market and in line with our growth plans,' continued Haque.

'We look to further expose our name and capabilities and exchange information with end users and ICT consultants. Through these discussions we hope to gain a greater understanding of how Interactive Intelligence can service clients based on a customized approach to the region's specific needs.'

CIC is a powerful application designed for managing phone calls, Web chats, faxes and e-mail for all business users, agents and supervisors. These features help bridge the gap between location and technology, thereby allowing companies to take advantage of every aspect of unified communications and the interaction management. Such an approach is proven to improve workforce performance and customer service.

An all-in-one Communications Based Process Automation (CBPA), the IPA moves beyond enabling communications within applications or business process management suites. IPA becomes the process automation platform for the company, thereby orchestrating processes across people, departments and existing core business applications.

In other Interactive Intelligence news, the company announced an enhancement to its regional presence with the appointment of Sydney-based Tecala Group as a new channel partner. Tecala Group partners with many of the world's best of breed technology vendors in an effort to optimize ICT infrastructure investment in technology stacks.

Interactive Intelligence announced last fall that it was honored by Frost & Sullivan with the 2009 North American Product Differentiation Award for the vendor's new communications-based process automation solution, Interaction Process Automation, or IPA.
 

Susan J. Campbell is a contributing editor for TMCnet and has also written for eastbiz.com. To read more of Susan's articles, please visit her columnist page.

Edited by Patrick Barnard