Leading auto dealer CRM provider, DealerSocket, today announced the availability of the integration between its CRM Solution and the DealerTrack credit application network. The integration allows for a one-way transmission of customer, co-buyer, vehicle, and trade information from DealerSocket to the DealerTrack credit application network – where the data can be used to pull a credit report, run a Red Flag identity check, or submit credit application data to connected lenders.

“Our product improvement road map is based on customer requests”, said Brad Perry, DealerSocket co-founder and CTO, in a release. “Adding this integration with DealerTrack’s leading credit application network will smooth work flow, eliminate double entry, and increase data integrity for our auto dealer customers.”

DealerTrack’s intuitive and high-value software solutions and services enhance efficiency and profitability for all major segments of the retail automotive industry.

“Offering this integration is a win-win for customers of both DealerTrack and DealerSocket,” said Robert Granados, vice president, Finance Solutions at DealerTrack. “The new integration will provide even more efficiencies for a dealership’s sales and F&I process, while improving data accuracy, all by reducing the number of times a dealer has to input data.” 

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