Customer relationship management (CRM) solutions have been proven to be valuable to the enterprise, helping to better align internal processes to meet customer demands. Audi Manhattan needed to automate its CRM processes to improve revenues in terms of cars sold. The company turned to DealerSocket to create an automated CRM process to improve efficiency and effectiveness.
Gino Litvak is Internet Director at Audi Manhattan in New York City. His focus is to manage all aspects of Internet leads, including the capture, tracking and follow-up of new leads and those considered “unresponsive” or “lost”. He is also responsible for creating and distributing innovative Internet marketing campaigns that will increase floor traffic.
With so many details that demand his attention, Litvak needed DealerSocket CRM to help him enable the dealership to ultimately sell more cars. Once the DealerSocket solution was implemented and several highly-customized CRM processes were in place, Litvak had 190 appointments, 133 shows, 60 deals with 8 cancellations, which resulted in 52 vehicles sold in one month.
“We’re e-mailing approximately 10 letters a day and are seeing a response rate of 20%. DealerSocket also worked with me to create automated follow
In addition to these benefits, Litvak has also enjoyed positive results from leveraging the DealerSocket filtering capabilities to develop e-mail blasts. He reports that will just a few clicks, he can basically reach all customers or highly targeted groups based on criteria such as model, year, etc. In a very short period, Litvak sent six targeted e-mail blasts from a database of 4,700 that resulted in 10 cars sold.
While it is up to Litvak to take full advantage of the DealerSocket CRM solution, he has learned how to leverage the benefits offered to drive the results needed within his department and ultimately the dealership. In an increasingly competitive environment, Litvak and Audi Manhattan can rely on DealerSocket CRM to drive growth and sell more cars.
-up letters that go out at 10, 14, 21 and 30 days, letting the customer know we are making sure we’re doing everything they need. We’re seeing great response to this as well,” Litvak added.“DealerSocket came in and imported our existing data and then helped create and implement numerous innovative and powerful solutions to increase efficiency and profitability,” said Litvak. “For example, we created a letter signed by management that generates automatically and is emailed from DealerSocket to customers that are unresponsive or marked as ‘Lost.’ The response has been excellent.
Susan J. Campbell is a contributing editor for TMCnet and has also written for eastbiz.com. To read more of Susan’s articles, please visit her columnist page.
Edited by Chris DiMarco
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