Effective Monetization Strategies for Online Digital Services

Digital services are transforming traditional markets. While not long ago, physical goods dominated the consumer landscape, the era of online digital services, including cloud, media, financial and information services is exponentially increasing in magnitude. Businesses and consumers alike expect digital services in a variety of contexts, and in the same format on a variety of devices and channels. The rapid growth of the digital services market presents tremendous business opportunities, but also enormous technology and business infrastructure challenges. Many digital service providers are impeded in terms of innovation and monetization of valuable content, because of heavily customized and monolithic business support systems and lack of multi-channel digital content delivery infrastructure.

What Attendees will learn:

How to effectively price and monetize digital services
Why existing IT infrastructures are not designed for digital service monetization
Strategies adopted by leading digital service providers to grow revenue streams in the digital service economy

Who should attend:

IT executives responsible digital service monetization
Marketing executives responsible for rolling out innovative digital services
Executives interested in the physical goods to digital services business transition

Presenters:

Camille Mendler,
Principal Analyst and Head of Enterprise Verticals
Informa

Camille Mendler is Principal Analyst and Head of Enterprise Verticals at Informa. She has 18 years of multi-disciplinary experience serving enterprises, service providers, ICT vendors and government bodies. An accomplished strategy consultant, Camille has delivered more than 70 expert engagements to clients worldwide.

At Informa, Camille’s team advises clients on leading-edge growth strategies, focusing on business models for cloud, M2M and broadband in vertical industries. Camille joined Informa in 2011. Previously, she was a vice president at Yankee Group, focusing on cloud computing, managed services and operator strategy.

Her industry experience includes roles in strategic marketing and fiber infrastructure development in European network operators, and she has served as an advisor to the Soros Foundations and the International Telecommunication Union.

Brian Pawlus,
Director, Product Marketing, Oracle Communications

Brian Pawlus is Director, Product Marketing, within the Oracle Communications Global Business Unit, with a particular focus on the billing, charging and revenue management domain. Brian regularly consults with digital service providers within the communications, media, entertainment and cloud domain on a global basis to discuss strategies on various aspects of charging and policy, and is a frequent conference speaker. Brian joined Oracle through its acquisition of Portal Software. Prior to his positions within Oracle and Portal, Brian has held positions in sales management, consulting, marketing, and engineering within Accenture and IBM. Brian holds a MS in Electrical Engineering from Syracuse University, and a BS in Electrical Engineering from Wayne State University.

Doug Barney,
TMCnet Editor at Large

Doug Barney has been a technology journalist for nearly 30 years. Doug was the founding editor of Redmond Magazine, Redmond Channel Partner, Redmond Developer News and Virtualization Review, and served as Editorial Director for Visual Studio magazine. Doug also served as Executive Editor of Network World, Editor in Chief of AmigaWorld, and Editor in Chief of Network Computing. Barney also reported for ComputerWorld and InfoWorld. Doug has been a frequent guest on CNN, CNNfn, NECN, and NPR commenting on PC and networking technologies.