How Enterprises are Improving Customer Engagement via the Mobile Channel
Wednesday July 24, 2013
Time: 2:00PM ET/ 11:00 AM PDT
Studies show that mobile expansion remains a high-to-critical priority for over 60 percent of today’s leading organizations. To this effect, enterprises are leveraging cross–channel communications such as SMS, MMS, Push Notifications, Email and Voice to better engage with their customers throughout the entire customer lifecycle — pre- and post-acquisition. Yet while enterprises recognize the need for a mobile strategy, many are struggling to capitalize on the opportunities.
In this webinar, we will discuss how enterprises are integrating mobile into their business processes and systems to improve the customer experience and differentiate from competitors. We’ll also demonstrate how enterprises can use mobile engagement to differentiate their products and services, improve the client experience, lower customer service costs, and improve operational efficiency.
What attendees will learn:
Who should attend:
- Trends driving mobile engagement
- How mobile is creating new opportunities within the enterprise
- Challenges of going mobile
- Enterprise mobile engagement strategies
- Case studies of real world examples
- How to get started
- C Level executives — learn how mobile engagement fits into your long–term business strategy
- IT/IS VPs /Directors/Managers — ensure adherence to business continuity, security and performance standards
- Business owners — understand how mobile can help you meet your business needs and ROI requirements
Global Vice President of Product Management and Marketing, OpenMarket
Steve currently serves as Global Vice President of Product Management and Marketing of OpenMarket, a leading mobile engagement company. He leads the product management, product marketing, marketing communications, and carrier relations efforts for the company. Prior to joining OpenMarket, French was the VP of Global Marketing at NewBay Software (acquired by RIM), and also spent nearly five years at Tekelec, a mobile data management vendor. Before entering the communications industry, Steve spent eight years in the Navy after graduating from Rensselaer Polytechnic Institute (RPI) with a BS in Engineering. He completed his MBA degree at North Carolina State University while in the Navy.
Sheryl is the director of Yankee Group's Enterprise Research group, with expertise in customer-centric strategies. Kingstone's research helps businesses improve sales effectiveness, customer loyalty and acquisition. Specifically, she helps enterprises make decisions regarding the use of technology, business processes and information to boost sales and optimize top-line business performance. Kingstone is a well-known industry analyst in the CRM market, with more than 18 years in the high-technology market. She was awarded the 2006 CRM Influential Leaders Award and was also the first female to be inducted in the CRM Hall of Fame. Kingstone holds a B.S. degree from University of Massachusetts and a M.B.A. degree from Simmons College.
Doug Barney has been a technology journalist for nearly 30 years. Doug was the founding editor of Redmond Magazine, Redmond Channel Partner, Redmond Developer News and Virtualization Review, and served as Editorial Director for Visual Studio magazine. Doug also served as Executive Editor of Network World, Editor in Chief of AmigaWorld, and Editor in Chief of Network Computing. Barney also reported for ComputerWorld and InfoWorld. Doug has been a frequent guest on CNN, CNNfn, NECN, and NPR commenting on PC and networking technologies.