Exploring the Impact of Mobile Messaging on Customers, Employees and Operations



Thursday, June 25, 2015
TIME: 10:00AM PST / 1:00PM EST

Key findings from a commissioned study of 600 respondents across industries, functions, and geographies conducted by IDC, sponsored by OpenMarket, revealed the unstructured approach that organizations are taking with mobile messaging. This is especially problematic for today's enterprises, as most companies demand payback on these initiatives in less than a year.

In this one-hour webinar we will explore the impact of mobile messaging on customers, employees and operational processes. Learn how implementing a company-wide mobile messaging strategy can benefit your business.

Topics covered:

  • Business value of mobile messaging by business function
  • How different industry segments are prioritizing their investment in mobile messaging
  • Understanding the challenges of a global mobile messaging strategy
  • How organizations are making the business case for investment
  • IDC guidance on creating an optimized approach to mobile messaging

Who should attend:

  • C-level executives – learn how mobile messaging fits into your long-term business strategy
  • IT VPs /Directors/Managers – ensure adherence to business continuity, security and performance standards
  • Customer Service professionals – learn how you can use mobile messaging for more effective customer interactions and engagement
  • Business owners – understand how mobile messaging can help you meet your business needs and ROI requirements

Sponsors:

  
 

Presenters:



Robert Parker
Group Vice President
IDC Insights

As group vice president, Robert (Bob) Parker is responsible for the research direction for IDC Energy Insights, IDC Manufacturing Insights and IDC Retail Insights, three of IDC's industry business units that provide global, fact-based research and analysis on best practices.

Bob spent six years with AMR Research as a research vice president covering emerging technology, enterprise software, and industry IT strategies. Before entering the research field, Bob spent twenty years in technology and operations management. He was Managing Director at TDI, a technology based company that included distribution, systems integration, and Internet Service Provider (ISP) business units. He was also corporate CIO at Eastern Technologies, a manufacturer serving the defense and commercial vehicle industries.


Andy Shirey
Senior Product Manager
OpenMarket

Andy currently serves as senior product manager for OpenMarket, specializing in enterprise mobile messaging and engagement services. At OpenMarket, he has guided product strategy for the company's mobile messaging products and helped enterprises realize the value of mobile throughout the entire customer journey and across the entire organization. Prior to joining OpenMarket, Andy held a variety of product management positions focused on interactive mobile and SaaS technologies. At Vulcan he pioneered research for mobile video and interactive services. He also worked with and launched SaaS based mobile CRM. While at Blue Frog Mobile, Andy introduced one of the first mobile interactive TV programs in the US.



Moderator:

Erik Linask
Group Editorial Director, TMCnet


Erik oversees the daily operation of TMCnet, which delivers news, information, videos, white papers, podcasts, and more to three million visitors each month. He is also a contributor to TMCnet as well as TMC's IP Communications publications. Prior to joining the TMC team, several years ago, he was Managing Editor at Global Custodian, a global securities services publication, where he also managed the magazine's survey research. Erik began his professional career at management consulting firm Leadership Research Institute.