Don't let them tell you Marketing Automation is easy.
Friday, December 9, 2016
2:00pm ET/ 11:00AM PT
As Marketing Automation and Marketing Technology continue to expand into the SMB space, we are seeing many new entrants in the space claiming that they have finally developed the right set of tools so that anyone can be effective in marketing automation. Easy...Intuitive...Cost Effective. All words nearly every marketing automation vendor is working into their message. They do it because they want to sell you a subscription to their service. However, effectively using these tools to generate Marketing Qualified Leads and real sales in a complex, integrated, undertaking, is difficult, no matter how easy it is to wield any individual tool. Just because someone knows how to wield a tool (like a hammer, saw or screw gun) it doesn't mean they know how to build a house, or a building, or a skyscraper. Just because someone can build a landing page or send an email blast, it doesn't mean they know how to build an efficient lead generation machine.
What Attendees Will Learn:
- The relationship between getting a prospect’s attention, engaging them with meaningful content, and moving them along their journey to becoming a Marketing Qualified Lead.
- What makes a Marketing Qualified Lead?
- Proven techniques for moving a prospect along their journey to customer while building trust and not becoming viewed as pushy, spammy, or aggressive.
- The right and wrong tasks to automate.
- Maximizing the hand-off to sales and getting the necessary feedback to constantly improve lead acquisition and closing rates.
Who should attend?
- CMOs and company owners who are considering implementing marketing automation or who are not seeing the promised returns.
- VPs/Directors of Marketing who need to improve the efficacy of their current marketing operations.
- Marketing Managers who want to learn best practices for using marketing automation in their day-to-day activities.
- Salesmen and Sales Managers who need to understand the best way to leverage the activities of automated marketing to improve their close rates and drive revenue.
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