Pricing Model Flexibility as a Competitive Advantage


Thursday, April 14, 2016
Time: 1:00 PM EST/ 10:00 AM PST

Many companies perceive the shift from up-front licensing models to subscription or usage-based models as an all-or-nothing proposition. In reality, many organizations are faced with addressable customer groups that have diverse purchasing processes and buying needs. In order to serve these markets effectively, sales processes that highlight choice and flexibility as competitive differentiators are able carve out a premium positioning.

In this webinar Joshua Bloom, a Partner in the technology practice of pricing consulting leader Simon-Kucher & Partners, will highlight the key decision points that help companies succeed in this balancing act. 

Omkar Munipalle, Business Development Director at Gemalto will discuss how a licensing strategy needs to align with the chosen pricing strategy and how companies can leverage Gemalto to execute on their pricing best practices.


If you are

  1. Business leaders who want to gain a competitive edge and explore uncharted business opportunities.
  2. Executives ready to embrace the central role of Software Monetization for Product Leadership.
  3. Product Managers looking for new ways to package, price new products and understand how their products are being used by their customers.
  4. Software developers and hardware engineers who want to make sure you build things that can adapt to different pricing models without going back to the drawing board.
This event is for you.

Sponsored by:


 
 

Presenters:

Joshua Bloom
Partner, Simon-Kucher & Partners

Joshua Bloom is a Partner at Simon-Kucher & Partners in San Francisco and specializes in marketing, pricing, and sales. He has spent the last decade at Simon-Kucher & Partners advising companies of all sizes, ranging from public Fortune 500 companies, to private-equity owned businesses, to start-ups.

Joshua's primary verticals over the years have been software and construction. Joshua has been a frequent conference speaker on topics as varied as B2B pricing, bundling, target pricing, and sales excellence. Joshua served as the internal editor of Simon-Kucher & Partners's 2006 book "Manage for Profit, Not Share", published by Harvard Business School Press. Joshua received his bachelor's degree in Economics from Yale University, where he graduated cum laude. He received his MBA in Strategic Management and Finance from the University of Chicago Booth School of Business, where he graduated with honors and was a recipient of the Alumni Recognition Award and a Merit Scholarship.

Omkar Munipalle
Director of Strategy and Business Development, Cloud Monetization, Gemalto

Omkar is currently the Director of Strategy and Business Development for Safenet's Cloud products. He is responsible for global strategic partnerships and for driving new business initiatives and for increased adoption of monetization solutions in the cloud. He comes with over 10 years' experience in the technology field with a focus around Cloud, big data, analytics and software monetization. He has an undergraduate degree in engineering and an MBA from Duke university.

Outside of work Omkar is an avid outdoor enthusiast who loves to bike, hike, ski and surf. If he is able to get time from work this year, he intends to train and participate in a triathlon.

Moderator:

Peter Bernstein
Senior Editor, TMCnet

Peter Bernstein is a seasoned writer and professional with deep experience in the communications and IT industries. As a top-level industry analyst, Peter has keynoted major technology events and has been cited numerous times by The New York Times, The Wall Street Journal, The Los Angeles Times, USA Today, The Washington Post, Business Week, Fortune Magazine, ComputerWorld, NetworkWorld, Communications Week, among other publications.