Alexander Interactive Helps Envelope Company Go 'Green' Online

Alexander Interactive (AI) has launched an environmental initiative for Action Envelope, a retailer, distributor and printer of envelopes.

AI designed a new section for Action Enveloper’s Web site featuring the company’s commitment to being green, along with several hundred recycled and reusable envelope styles customers can buy online.

 

"As a large envelope and paper company, we want to do our part to reduce waste and save energy, while giving our customers the same opportunity to do so through their paper and envelope purchases," said Seth Newman, COO of Action Envelope. "The team at Ai clearly understood our vision for this initiative and designed a fresh section on our site featuring our eco (News - Alert)-friendly approach in a user-friendly way."

Action Envelope is going "green" in many ways. It is using wind power and offers recycled and reusable envelopes certified by the Forest Stewardship Council (FSC) and the Sustainable Forestry Initiative (SFI). AI uses ink from renewable resources and invests in projects to rebuild forests.

"We strategically integrated the content for Action's green initiative into the site to communicate the company's commitment to this effort and to help customers understand the impact they have when buying Action's eco-friendly products," said Alex Schmelkin, co-founder and president of Alexander Interactive. "As more companies consider earth-friendly strategies, Ai can provide the right direction and smooth execution for launching these important initiatives online."

Action Envelope is a retailer, distributor and printer of envelopes. It has more than 200,000 customers.

 

Alexander Interactive provides e-commerce strategy, design and development. AI has build sites for various clients including Pepperidge Farm, Campbell Soup, FragranceNet.com, Steiner Sports, Action Envelope and Cache.