Telia Goes Green

By Raju Shanbhag

TMCnet Contributor

How can a telecom company contribute to save our nature? Well, just ask Telia.

The Swedish-based firm has started to operate its telecom and datacom networks and all other service production in Sweden using only environmentally friendly “green power”. The company says it will use renewable energy such as wind, water, solar and biomass for all its electricity consumption.

The company expects to reduce its carbon dioxide emissions by about 20 percent through these measures.

Telia has been focusing on reducing the impact its activities have on environment in recent years and has managed to reduce its carbon dioxide emissions by approximately 70 percent, according to the company. They also have brought in many revolutionary measures such as cutting down on business travel, reducing office space and increasing the use of services such as telephone conferences and network meetings via PC.

“We have a growing number of environmentally aware consumers and we want to give them the opportunity to also make a green choice for their telecom operator,” Erik Hallberg, head of Broadband Services at TeliaSonera Sweden said. “Those who choose a green alternative are choosing to make a minimum impact on the environment and help reduce the greenhouse effect.”

In fact, Telia shows many ways to use the telecom technology to save our environment. inlcuding using modern telecommunication devices to meet and talk to each other instead physically traveling from one place to another, lot of energy will be saved and pollution will be reduced.

For example, a survey conducted in Sweden indicates that business people will increase their travel by at least 30 percent in the coming years.

Raju Shanbhag is a contributing editor for TMCnet. To see more of his articles, please visit his columnist page.

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