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When it comes to workforce productivity and optimization, the topic of human capital and analytics is becoming an increasingly important part of the conversation. Analytics offer valuable information to businesses and workers alike about where time is best allocated and how employees can become more efficient and better contribute to company growth and objectives. Perhaps most importantly, human analytics offers insight into the overall health of a business and its workers.

The business of workplace optimization and human analytics is heating up, as evidenced this week by Glint, a company that uses AI and analytics to determine whether employees are happy and whether their goals align with company objectives. The company received $10 million in series C funding this week, on the heels of a $27 million infusion just six weeks ago. Glint’s cloud-based platform not only analyzes human performance within the broader context of the workplace, but delivers real-time information and metrics based on employee input and performance.

An increasing number of companies are embracing workforce management and optimization precisely because human analytics add insight and value to what has historically been a broad and unscientific process. Not only does this information help businesses best allocate staff and resources where they are needed the most, but analytics can shape and direct worker goals and performance benchmarks.

Human analytics directly correlate with increased revenues and productivity while also helping organizations better define employee roles and create role-specific compensation packages to attract better and more valuable talent. Different approaches like regression analytics mine historical data and pull out performance indicators to create new metrics for success. And descriptive analytics may be used to define how well employees work socially, and if they perform better in a team setting or solo. These types of analytics may also be used to determine what types of leadership styles a group responds best to, along with pinpointing which types of group meetings will generate the best results and most value.

Workforce optimization is a tricky business, as with all things involving workers and the delicate challenge of increasing their productivity and value. But human analytics are becoming an indispensable tool for workforce optimization, highlighting areas that need attention and helping to create happier and more productive work environments that achieve core business objectives while addressing worker concerns and needs.