Five9 (News - Alert) is a provider of cloud software for the enterprise contact center market. They bring the power of the cloud to thousands of customers and aid in approximately three billion customer interactions each year. Recently, Five9 made the decision to expand on its delivery of cloud-based contact center software by venturing into the Latin American market. This decision has paid off for the company, as it has now received the 2016 Frost & Sullivan (News - Alert) Latin American Competitive Strategy, Innovation, and Leadership Award.
With his award, Frost & Sullivan officially recognizes Five9’s go-to-market strategy in the Latin American enterprise market, both directly and through the channel. They give this award annually to companies that have put forth a strategy resulting in stronger market share and effective brand positioning. According to Frost & Sullivan, after analyzing all their options, Five9 fit this description best. They came to the conclusion that Five9’s move into Latin American markets demonstrated a deep knowledge of the market and showed that they understand how to collaborate successfully with customers to help operate their contact center platform in the cloud.
Maiara Munhoz, analyst at Frost & Sullivan, commented on their decision to award Five9 this honor by saying, “Five9’s cloud-based contact center solution enables a clear migration path for customers from on-premise to cloud. We were also impressed with the full end-to-end solution from Five9, and the premium support offered to the Latin American market.”
President and CEO of Five9 Mike Burkland was thrilled to receive the award. “It is an honor to be recognized for the success of our competitive strategy, growing market share and increased customer satisfaction in Latin America – a market that’s important to us,” he said, “Our customers are our number one priority, and we are proud to provide solutions that better integrate contact center operations into their overall cloud strategy.”
Edited by Maurice Nagle