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February 14, 2011

Web Meetings: A Popular and Preferred Choice for the Evolving Businessman

By Deepika Mala, TMCnet Contributor

The utilization of Web meetings in businesses continues in its upward trend. Analysts at Ovum have anticipated that in the next five years, Web meetings will grow at a compound annual growth rate of over 18 percent.

Global business spending on Web meetings, by 2015, will be close to $2.7 billion as compared to the $1.2 billion spent in 2010.

The growth in Web meetings makes sense, says Ovum (News - Alert), “with globalization and home-based working, staff and businesses are spread all over the shop and it's worth spending money on a Cisco teleconferencing product, for example, over a business-class round-trip jolly from the States to Japan. While cost is a factor, cutting carbon spending scores browny points too.”

As video streaming improves, so does the popularity of Web meetings. In a press release, report Author, Richard Thurston, said, "The technology is maturing and can now offer a quantifiable and much strong return on investment. Because of this, we expect rapid growth in Web conferencing to occur over the next five years."

A recent survey by Cable & Wireless, however, reveals that some business men in the U.K think they are more likely to clinch a deal if they meet in person. In a statement, Matt Key, managing director of enterprise at Cable & Wireless (News - Alert), said, "What this research demonstrates very clearly is the importance that people still place in actually seeing peers and associates to discuss business matters.”

Nonetheless, as TMC’s (News - Alert) Rajani Baburajan reported, “Web meeting” is the buzzword for businesses in 2011, and essential to business productivity down the line, with video and Web conferencing emerging as the “main technologies” of the decade. The increased use of video and Web conferencing has already escalated the demand for bandwidth in enterprises.

With such a growing trend, Bradon Technologies’ invitation to help with escalated demand is clear upon visiting their newly launched website, “Click to discover Bradon innovation – the world’s most advanced online meeting tools and technology.” By redesigning the company website, Bradon has refocused its image and its customers’ attention to exploring the technology behind its advanced Web meeting solution, SAVii5. In fact, Bradon Technologies offers it visitors the opportunity to experience SAVii5 in two ways: Read about the core technology powering the software and check out the 30-day free trial to see the difference first hand.

Deepika Mala is a contributing editor for TMCnet. To read more of her articles, please visit her columnist page.

Edited by Jaclyn Allard

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