The world of communications is complex and evolving, creating opportunities for smaller companies to compete on the same level as their larger peers. Unified communications has taken on new steam as Voice over IP streamlines all forms of communication. VoIP monitoring is also taking on new life as the demand for digital continues to grow.
A recent Tone Software (News - Alert) piece explores the evolution in this space, pointing to how unified communications is quickly moving to a “per-seat, per-month” consumptive cloud and hybrid model. The good news is the barriers to entry and adoption remain low and the perceived value of pay-for-use continues to be high. Managed Service Providers (MSPs) now have to pay attention to have the UC-as-a-Service (UCaaS) consumptive model will change the ways in which they compete.
For MSPs hoping to gain new clients and retain existing clients, it’s critical that they understand this shift. Those that provide the optimal mix of pay-as-you-go-services, quality, price and capabilities will dominate the market. And as the cloud continues to change the way collaboration, voice and communication services are delivered, seamless accessibility and near perfect quality will both be a must for MSPs hoping to take greater control of the market.
To do so, MSPs must have the right mix of tools to successfully compete and deliver the cloud-based UC service assurance that customers demand. For the uninformed decision maker, it may not matter if service assurance solutions fall short or real-time diagnostic information isn’t available. More and more, however, decision makers understand that these things are a must, along with the automatic correlation of service and quality issues to determine the root cause of any problems. MSPs unable to deliver on these variables will quickly fade away.
VoIP monitoring will take on a whole new role. While watching for vulnerabilities and hacking into networks will still be important; companies will also be on the look-out for optimal quality and diagnostic capabilities. MSPs will also have to focus on incorporating advanced diagnostics, remote access, automation, performance dashboards, reporting and so much more.
To that end, Tone Software will ensure the delivery of unified communications solutions that also meet these challenges head-on. MSPs can benefit from the company’s ReliaTel UC Service assurance solution, a strategic technology that helps to optimize the mix of services MSPs need to leverage that competitive advantage.
By delivering real-time quality analytics, performance metrics, VoIP monitoring, capacity and traffic data and more, ReliaTel will help MSPs transform service delivery through an integrated, single pane approach optimized for the unified communications environment. For the MSP seeking to stand out in the market, it’s a win, win.
Edited by Stefania Viscusi