Primus Telecommunications (News - Alert) Canada Inc., a wholly-owned subsidiary of PTGi (Primus Telecommunications Group), has announced that it will provide the small and medium business (SMB) market in Canada with a cost-effective SIP Trunking service through Primus Canada Business Services. The VOIP telephony service, which is cloud based, will be offered as a fully scalable and flexible service for business customers.

Business enterprises that have PBX (News - Alert) systems on their premises will now be able to customize service delivery to suit their business requirements using the new SIP Trunking service.

In a release, A.J. Byers, Executive Vice President of Business Services, said, "Too frequently, small and mid-market companies are told by their service provider that they have to fit into the plans designed for much larger companies, leaving them over served and over charged. Primus Canada has specialized in services for the small and mid-market since our inception, so we understand that these businesses want services that are not only reliable but are also flexible and scalable to meet their needs. With SIP Trunking, companies get the voice-calling services they need with enhanced reliability to ensure that their calls are always answered, as well as a flexible and scalable delivery so they can change their service on the fly to meet their evolving needs."

Business customers using Primus SIP Trunking will be provided with a flexible solution which means regardless of their location they can operate where they want and virtually in any market. They will also have the option of making changes to Auto-Attendants or moving capacity from one trunk group to another easily while being able to respond to changes in business needs rapidly. The SIP Trunking service, which can be delivered over a private dedicated circuit, ensures quality via geographic redundancy and has been designed as a reliable and scalable alternative. Primus's SIP Trunking provides built-in disaster recovery and busy overflow so calls are answered while the Advanced Auto-Attendant improves productivity as it channels calls appropriately.

Even as SMBs grow the SIP Trunking can scale to accommodate the rapid changes. With a centralized management in place, both large and small locations can be linked easily ensuring equal accessibility. The service is available in metered and unmetered option and does not display similar restrictions as Primary Rate ISDN (PRI), Basic Rate ISDN (BRI) and Public Switched Telephone Network (PSTN) services. Designed as a cost-effective and cloud based alternative, customers are not burdened with high costs over maintenance or while adding more capacity nor are they required to pay for capacity which is not being used.

In related news, TMCnet recently partnered with Patton (News - Alert) to offer a free webinar: SIP Trunking: Three Key Strategies for Implementation. The webinar, exploring the strategies your company can leverage for optimal SIP Trunking implementation, is available for download. 

Want to learn more about the latest in communications and technology? Then be sure to attend ITEXPO West 2011, taking place Sept. 13-15, 2011, in Austin, Texas. ITEXPO (News - Alert) offers an educational program to help corporate decision makers select the right IP-based voice, video, fax and unified communications solutions to improve their operations. It's also where service providers learn how to profitably roll out the services their subscribers are clamoring for – and where resellers can learn about new growth opportunities. To register, click here.