Drishti-Soft Solutions Pvt. Ltd., an innovator of communications technologies for next-generation Enterprises, has launched Interactive Broadcast 2.0.
Officials with Drishti-Soft said that the module provides voice broadcast or voice message blasting campaigns wherein a pre-recorded phone message is sent to thousands of phones from a targeted dialing list.
Company officials said that customized IVR messages can also be broadcasted and the recipient's response can be recorded.
Drishti adds ease-of-use to the application through a GUI-based administrative interface. Interactive Broadcast 2.0 module inherits Ameyo's advanced outbound capabilities that make voice broadcast campaigns all the more powerful.
"Interactive Broadcast Module of Ameyo has been assigned a dedicated interface. The GUI base of this not just inculcates ease of campaign creation and management but the entire outbound capabilities of Ameyo including DND and exclusion management, lead management etc", said Mukesh Kumar, senior Tech Lead, Drishti in a statement.
Kumar said that live monitoring and pre-integrated reporting capabilities add to the effectiveness of a broadcast campaign.
According to company officials, interactive broadcasting is a mass communication technique. Implementation of the application for announcements, notifications and reminders are mere starting points of the actual capabilities this technology can provide.
Businesses can weave critical customer contact strategies around broadcast dialing and even totally eliminate the requirement of live agents.
Company officials said that taking the capabilities further, Drishti's Interactive Broadcast 2.0 can find application in healthcare industry for setting mass alerts regarding health camps, epidemic alerts etc.
For the Rural IVR initiatives, broadcasting can be used to send weather related alerts to the distant subscribers. These are just a few of the implementations this technology can have. The actual extensibility of Drishti's Interactive Broadcast 2.0 depends on how effectively a business process adapts it, company officials said.
Anil Sharma is a contributing editor for TMCnet. To read more of Anil's articles, please visit his columnist page.Edited by Juliana Kenny